SHANGHAI, China, May 13 /Xinhua-PRNewswire/ -- Bob Jeffrey, Global CEO of JWT Worldwide will visit China this week to meet with senior management, clients and media to further understanding and increase awareness of the importance of China and the Asia region to JWT Worldwide.
Mr. Jeffrey will spend 4 days in Shanghai before leaving to tour other countries in the APAC region. His itinerary in Shanghai includes senior management meetings and briefings, client receptions and press interviews. Mr. Jeffrey will present a speech at a WPP Summit in Shanghai attended by senior Chinese management and global leaders.
Speaking about the importance of China to JWT Mr. Jeffrey said:
“I was last in China one thousand days ago and there is no other country in the world that has changed so much in that short period of time. I am here to learn more about the ever-evolving Chinese marketing environment as well as meet with new clients and partners here in China.”
Mr Jeffrey continued:
“With China hosting the Olympics this year, JWT is proud to be working with both global and local businesses to heighten their awareness. With our work we want to help demonstrate the amazing growth and potential in this country. I’m proud that JWT works efficiently and professionally with many local businesses in China.”
JWT is working very closely with 4 brands in China to prepare for the Beijing Olympics. Lenovo and Yili Group are both official sponsors for the Olympics. JWT is also working with Anta Sports Products, not an official sponsor but will run local campaigns around the Olympics.
Bob Jeffrey said:
“Working with local Chinese companies to help them leverage their marketing around the Olympics is a tremendous opportunity and a sign of our deep understanding of China and belief that the Olympics are more than sports –- they are strong proof of China’s authority and strength on the global stage.”
Mr. Jeffrey’s visit to Shanghai is being coordinated and managed by JWT China.
About JWT
JWT is a global full-service marketing and advertising network with a strong presence in China. Headed by Tom Doctoroff, CEO of JWT China, the agency works with more than 40 brands and has been in China since 1990. JWT is a highly respected agency and the work undertaken in China is often shared with JWT’s eleven thousand employees in 79 countries globally.
