SAN FRANCISCO, Oct. 2, 2014 /PRNewswire/ -- Sitecore®, the global leader in customer experience management, announcedSitecore 8, the next version of its flagship Sitecore® Experience Platform™. Sitecore 8 simplifies marketing by collecting and connecting data across channels, providing organizations with real-time access to a 360 degree view of every customer that interacts with their brand. The single platform tests and optimizes experience interactions, integrates with other customer-facing platforms and provides easy-to-digest reports.
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"Marketers are spending too much time manually collecting data through a variety of disparate tools, resulting in an incomplete view of their customers," said Michael Seifert, CEO at Sitecore. "With Sitecore 8 we have eliminated this complexity. Our platform provides marketers with an all-inclusive solution that allows them to spend more time on the art of marketing rather than juggling data sources and tools. This might be the world's first practical big data solution for marketers."
"In coming years, having a holistic approach to integrating customer data into customer acquisition strategies will be as important as product capabilities and competitive pricing as key competitive differentiators. Companies that succeed will be those that efficiently collect, connect and utilize customer data to create truly personalized experiences," Matt Mullen, Senior Analyst, 451 Research. "Closing the gap from insights to action will be key to in beginning to deliver on the true promise of digital marketing."
Sitecore 8 is designed to empower organizations to own the experience of every individual that interacts with their brand, across all channels. Product features include:
Current Sitecore customers can register for a technical preview now. Sitecore 8 will be available to the public by the end of 2014.
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About Sitecore
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life. For more information, visit: http://www.sitecore.net
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Emily Iwan |
Lise Luckow |
Sitecore |
Sitecore |
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