omniture

SINA Reports Fourth Quarter and Fiscal Year 2006 Financial Results

2007-02-08 10:37 2354

SHANGHAI, China, Feb. 8 /Xinhua-PRNewswire/ -- SINA Corporation

(Nasdaq: SINA), a leading online media company and mobile value-added service

(MVAS) provider for China and for the global Chinese communities, today

announced its unaudited financial results for the fourth quarter and fiscal

year ended December 31, 2006.

Fourth Quarter 2006 Highlights

- Net revenues increased 9% year-over-year and increased 1% quarter-over-

quarter to $56.4 million, exceeding the Company's previous guidance

between $53.0 million and $56.0 million.

- Advertising revenues grew 43% year-over-year and 9% quarter-over-

quarter to $35.7 million, exceeding the Company's previous guidance

between $34.0 million and $35.0 million.

- Non-advertising revenues decreased 23% year-over-year and decreased 12%

quarter-over-quarter to $20.7 million, within the Company's previous

guidance between $19.0 million and $21.0 million.

- GAAP net income was $11.7 million or $0.20 diluted net income per

share, compared to $13.8 million or $0.24 diluted net income per share

in the same period last year.

- Non-GAAP net income was $15.2 million or $0.26 non-GAAP diluted net

income per share, compared to $12.4 million or $0.21 non-GAAP diluted

net income per share in the same period last year. Non-GAAP measures

are disclosed below and reconciled to the corresponding GAAP measures

in the section below titled "Reconciliation of Non-GAAP to GAAP

Results."

Fiscal 2006 Highlights

- Net revenues increased 10% year-over-year to $212.9 million.

- Advertising revenues grew 41% year-over-year to $120.1 million.

- Non-advertising revenues decreased 15% year-over-year to $92.8 million.

- GAAP net income was $39.9 million or $0.69 diluted net income per

share, compared to $43.1 million or $0.75 diluted net income per share

in fiscal 2005.

- Non-GAAP net income was $51.6 million or $0.88 non-GAAP diluted net

income per share, compared to $46.4 million or $0.79 non-GAAP diluted

net income per share in fiscal 2005.

"This was another quarter of strong performance and further demonstrates

SINA's position as the leading online advertising platform in China," said

Charles Chao, CEO of SINA. "2006 represents a year of excellent execution for

SINA. Our focus on the online media business has led to enhanced brand

recognition, strong user and traffic growth, and an impressive 44% year-over-

year increase in online advertising revenues in China. We begin 2007 with

continuing momentum from our online advertising business, which makes up 63%

of our total revenues as of this quarter."

Financial Results

For the fourth quarter of 2006, SINA reported net revenues of $56.4

million, compared to $52.0 million in the same period in fiscal 2005 and $56.1

million for the third quarter of 2006. Advertising revenues for the fourth

quarter of 2006 totaled $35.7 million, representing a 43% increase from the

same period last year and a 9% increase from last quarter. The growth in

advertising came mainly from China, which recorded advertising revenues of

$35.0 million for the fourth quarter of 2006, representing an increase of 45%

from the same period last year and 10% sequentially. The growth in

advertising revenues can be mostly attributed to the Beijing Auto Show,

advertising seasonality and the momentum generated from the World Cup earlier

in the year. Advertising revenues in the fourth quarter of 2006 represented

63% of total revenues, up from 48% in the same period last year.

Non-advertising revenues for the fourth quarter of 2006 totaled $20.7

million, a 23% decrease from the same period in 2005 and a 12% decrease over

the previous quarter. The decrease in non-advertising revenues came mostly

from the decline in MVAS revenues, which recorded $19.3 million for the fourth

quarter of 2006, representing a decline of 22% from the same period in 2005

and a decline of 11% from last quarter. The decline in MVAS revenues was

primarily due to the changes in operator policy announced in July 2006. SMS

revenues contributed to most of the year-over-year decline in MVAS revenues,

dropping 41% year-over-year to $10.8 million in the fourth quarter of 2006.

This was partially offset by IVR revenues, which grew 158% year-over-year to

$5.1 million, or 26% of total MVAS revenues, in the fourth quarter of 2006.

For fiscal 2006, SINA reported net revenues of $212.9 million, compared to

$193.6 million in 2005. Advertising revenues for fiscal 2006 totaled $120.1

million, an increase of 41% from 2005. The growth in advertising came mostly

from China, which generated $116.9 million in advertising revenues for fiscal

2006, representing a year-over-year growth of 44%. Non-advertising revenues

for fiscal 2006 amounted to $92.8 million, a decrease of 15% from 2005. The

decline in non-advertising revenues came mostly from MVAS, which generated

$86.3 million in revenues for fiscal 2006, representing a 12% year-over-year

decline.

Gross margin for the fourth quarter of 2006 was 62%, down from 66% in the

same period last year and 64% in the last quarter. Gross margin for the

fourth quarter of 2006 included a $1.1 million, or 2% of total revenues,

write-off of prepaid license fees related to the iGame business, based on

management's assessment of the game business during the quarter. Advertising

gross margin for the fourth quarter of 2006 was 65%, compared to 69% in the

same period last year and 65% in the previous quarter. Advertising gross

margin in the fourth quarter of 2006 included stock-based compensation, which

was equivalent to 1% of advertising revenues. Excluding this item,

advertising gross margin in the fourth quarter of 2006 was 66%, compared to

69% in the same period last year. The decline in gross margin can be mainly

attributed to the increase in web production and bandwidth costs. MVAS gross

margin for the fourth quarter of 2006 was 61%, compared to 62% for the same

period in 2005 and last quarter.

Gross margin for fiscal 2006 was 63%, down from 67% from fiscal 2005.

Advertising gross margin for fiscal 2006 was 65%, compared to 67% for fiscal

2005. Advertising gross margin in fiscal 2006 includes $1.7 million in stock-

based compensation or 1% of advertising revenues. MVAS gross margin for

fiscal 2006 was 60%, compared to 66% in the prior year. The decrease in gross

margin was primarily related to higher transmission and content costs.

Operating expenses for the fourth quarter of 2006 totaled $24.5 million,

an increase of 5% from the same period last year. Operating expenses for the

fourth quarter of 2006 include $1.8 million in stock-based compensation and

$0.4 million in amortization expense of intangible assets, while the operating

expenses for the fourth quarter of 2005 include $0.5 million in amortization

expense of intangible assets. Excluding these items, operating expenses for

the fourth quarter of 2006 were $22.4 million, a decline of 2% from the fourth

quarter of 2005. The decline was mainly due to lower marketing expenses.

Operating expenses for fiscal 2006 were $98.5 million, an 11% increase

from 2005. Operating expenses for fiscal 2006 include $7.7 million in stock-

based compensation and $1.8 million in amortization expense of intangible

assets, while operating expenses for fiscal 2005 include $3.2 million in

amortization expense of intangible assets. Excluding these items, operating

expenses for 2006 were $89.0 million, an increase of 4% from fiscal 2005. The

year over year increase was mainly due to higher payroll-related expenses,

such as management bonus and sales commissions, and higher bad debt expenses,

partially offset by lower marketing expenses.

Net income for the fourth quarter of 2006 was $11.7 million or $0.20

diluted net income per share, compared to $13.8 million or $0.24 for the same

period last year. Net income for the fourth quarter of 2006 includes $1.1

million write-off of prepaid license fees, while net income for the fourth

quarter of 2005 includes a $2.6 million gain from the sale of an online

auction joint venture, both of which were excluded in the non-GAAP results.

Non-GAAP net income for the fourth quarter of 2006 was $15.2 million or $0.26

non-GAAP, compared to $12.4 million or $0.21 in the same period last year.

Net income for fiscal 2006 totaled $39.9 million or $0.69 diluted net

income per share, compared to $43.1 million or $0.75 diluted net income per

share in fiscal 2005. Non-GAAP net income for fiscal 2006 was $51.6 million

or $0.88 non-GAAP diluted net income per share, compared to $46.4 million or

$0.79 diluted net income per share for fiscal 2005.

As of December 31, 2006, SINA's cash, cash equivalents and investments in

marketable securities totaled $362.8 million, compared to $300.7 million and

$345.3 million as of December 31, 2005 and September 30, 2006, respectively.

Cash flow from operating activities for the fourth quarter of 2006 was $14.9

million, compared to $14.4 million for the same period last year. For fiscal

2006, cash flow from operating activities was $63.1 million, compared to $58.3

million for fiscal 2005.

Business Outlook

The Company estimates that its total revenues for the first quarter of

2007 will be between $48.0 million and $50.0 million, with advertising

revenues to be between $31.0 million and $32.0 million and non-advertising

revenues to be between $17.0 million and $18.0 million.

Based on unvested shares as of the end of 2006 and excluding any new

shares that may be granted, the Company estimates its stock-based compensation

for the first quarter of 2007 to be between $2.2 million to $2.4 million and

for fiscal 2007 to be between $8.2 million and $9.2 million.

Excluding the impact of any new accounting standards or tax regulations,

such as FIN 48 Accounting for Uncertainty in Income Taxes, which became

effective for the Company on January 1, 2007, the Company expects its

applicable effective tax rate for 2007 to be approximately 10%.

Management Promotions and Changes

The Company announced today that Tong Chen, Senior Vice President and

Chief Editor, who has been with the Company since 1997, has been promoted to

Executive Vice President and Chief Editor, and Hong Du, Vice President, Sales

& Marketing, who has been with the Company since 1999, has been promoted to

Senior Vice President, Sales & Marketing.

Separately, Benjamin Tsiang, Executive Vice President in charge of SINA

international operations, has decided to resign from the Company for personal

reasons. Mr. Tsiang has agreed to serve as Senior Advisor to the Company.

Change of Filing Status

The Company announced that, effective immediately, it will satisfy its

reporting obligations under Section 13(a) of the U.S. Securities Exchange Act

of 1934 by filing reports with the Securities and Exchange Commission (SEC) on

form available for use by Foreign Private Issuers ("FPI"). SINA currently

meets the requirements of an FPI as defined under the Securities Act of 1933,

as amended, and the Securities Exchange Act of 1934, as amended. As a result

of the change announced today, after the completion of filings related to

fiscal 2006, which include a report on Form 10-K and proxy statement, the

Company will no longer file its periodic reports with the SEC on Form 10-K and

Form 10-Q or current reports on Form 8-K. Instead, the Company will file its

future annual reports, beginning with the report for the fiscal year ending

December 31, 2007, on Form 20-F, and current reports on Form 6-K, which forms

are applicable to FPIs.

Non-GAAP Measures

This release contains non-GAAP financial measures. These non-GAAP

financial measures, which are used as measures of the Company's performance,

should be considered in addition to, not as a substitute for, measures of the

Company's financial performance prepared in accordance with United States

Generally Accepted Accounting Principles ("GAAP"). The Company's non-GAAP

financial measures may be defined differently than similar terms used by other

companies. Accordingly, care should be exercised in understanding how the

Company defines its non-GAAP financial measures.

Reconciliations of the Company's non-GAAP measures to the nearest GAAP

measures are set forth in the section below titled "Reconciliation of Non-GAAP

to GAAP Results." These non-GAAP measures include non-GAAP gross profit, non-

GAAP operating expenses, non-GAAP income from operations, non-GAAP net income,

non-GAAP diluted net income per share and non-GAAP advertising gross margin.

The Company's management uses non-GAAP financial measures to gain an

understanding of the Company's comparative operating performance (when

comparing such results with previous periods or forecasts) and future

prospects. The Company's non-GAAP financial measures exclude certain special

items, including stock-based compensation charges, write off of prepaid

license fees, amortization of intangible assets, amortization of convertible

debt issuance cost, gain and loss on the sale of business and investments, and

gain and loss on investments, from its internal financial statements for

purposes of its internal budgets. Non-GAAP financial measures are used by the

Company's management in their financial and operating decision-making, because

management believes they reflect the Company's ongoing business in a manner

that allows meaningful period-to-period comparisons. The Company's management

believes that these non-GAAP financial measures provide useful information to

investors and others in the following ways: 1) in understanding and

evaluating the Company's current operating performance and future prospects in

the same manner as management does, if they so choose, and 2) in comparing in

a consistent manner the Company's current financial results with the Company's

past financial results. The Company's management further believes the non-

GAAP financial measures provide useful information to both management and

investors by excluding certain expenses, gains and losses (i) that are not

expected to result in future cash payments or (ii) that are non-recurring in

nature or may not be indicative of its core operating results and business

outlook.

The Company's management believes excluding stock-based compensation from

its non-GAAP financial measures is useful for itself and investors as such

expense will not result in future cash payment and is otherwise unrelated to

the Company's core operating results. Non-GAAP financial measures that exclude

stock-based compensation also enhance the comparability of results against

prior periods.

The Company's management believes excluding the non-cash write off of

prepaid license fees from its non-GAAP financial measures is useful for itself

and investors as such expense does not impact cash earnings and is not

indicative of the Company's core operating results and business outlook.

The Company's management believes excluding the non-cash amortization

expense of intangible assets resulting from business acquisitions from its

non-GAAP financial measures of operating expenses, income from operations and

net income and excluding the non-cash amortization expense of intangible

assets resulting from equity-method investments from its non-GAAP financial

measure of net income are useful for itself and investors because they enable

a more meaningful comparison of the Company's cash performance between

reporting periods. In addition, such charges will not result in cash

settlement in the future.

The Company's management believes excluding non-cash amortization expense

of issuance cost relating to convertible bonds from its non-GAAP financial

measure of net income is useful for itself and investors as such expense does

not have any impact on cash earnings.

The Company's management believes excluding gains and losses on the sale

of a business and investments from its non-GAAP financial measure of net

income is useful for itself and investors because such gains and losses are

not indicative of the Company's core operating results.

The Company's management believes excluding gains and losses on investment

from its non-GAAP financial measure of net income is useful for itself and

investors because the Company does not typically invest in common stock of

other companies. Therefore, these charges are otherwise unrelated to the

Company's ongoing business operations.

The non-GAAP financial measures have limitations. They do not include all

items of income and expense that affect the Company's operations.

Specifically, these non-GAAP financial measures are not prepared in accordance

with GAAP, may not be comparable to non-GAAP financial measures used by other

companies and, with respect to the non-GAAP financial measures that exclude

certain items under GAAP, do not reflect any benefit that such items may

confer to the Company. Management compensates for these limitations by also

considering the Company's financial results as determined in accordance with

GAAP.

Conference Call

SINA will host a conference call at 8:00 p.m. Eastern Time today to

present an overview of the Company's financial performance and business

operations for the fourth quarter and fiscal year ended December 31, 2006. The

dial-in number for the call is 617-801-9702. The pass code is 61729864. A live

Webcast of the call will be available from 8:00 p.m. - 9:00 p.m. ET on

Wednesday, February 7, 2007 (9:00 a.m. - 10:00 a.m. Beijing Time on February

8, 2007). The call can be accessed through SINA's corporate web site at

http://corp.sina.com. The call will be archived for 12 months on SINA's

corporate web site at http://corp.sina.com. A replay of the conference call

will be available through February 14, 2007 at midnight eastern time. The

dial-in number is 617-801-6888. The pass code for the replay is 34193300.

About SINA

SINA Corporation (Nasdaq: SINA) is a leading online media company and

value-added information service (VAS) provider for China and for global

Chinese communities. With a branded network of localized web sites targeting

Greater China and overseas Chinese, SINA provides services through five major

business lines including SINA.com (online news and content), SINA Mobile

(mobile value-added services), SINA Online (community-based services and

games), SINA.net (search and enterprise services) and SINA E-Commerce (online

shopping). Together these provide an array of services including region-

focused online portals, mobile value-added services, search and directory,

interest-based and community-building channels, free and premium email, online

games, virtual ISP, classified listings, fee-based services, e-commerce and

enterprise e-solutions.

Safe Harbor Statement

This announcement contains forward-looking statements that relate to,

among other things, SINA's expected financial performance (as described

without limitation in the "Business Outlook" section and in quotations from

management in this press release) and SINA's strategic and operational plans.

SINA may also make forward-looking statements in the Company's periodic

reports to the U.S. Securities and Exchange Commission, in its annual report

to shareholders, in its proxy statements, in its offering circulars and

prospectuses, in press releases and other written materials and in oral

statements made by its officers, directors or employees to third parties. SINA

assumes no obligation to update the forward-looking statements in this release

and elsewhere. Statements that are not historical facts, including statements

about the Company's beliefs and expectations, are forward-looking statements.

Forward-looking statements involve inherent risks and uncertainties. A number

of important factors could cause actual results to differ materially from

those contained in any forward-looking statement. Potential risks and

uncertainties include, but are not limited to, SINA's limited operating

history, the uncertain regulatory landscape in the People's Republic of China,

the changes by mobile operators in China to their policies for MVAS, the

Company's ability to develop and market other MVAS products, fluctuations in

quarterly operating results, the Company's reliance on online advertising

sales and MVAS for a majority of its revenues, the Company's reliance on

mobile operators in China to provide MVAS, any failure to successfully develop

and introduce new products and any failure to successfully integrate acquired

businesses. Further information regarding these and other risks is included in

SINA's Annual Report on Form 10-K for the year ended December 31, 2005 and its

recent quarterly reports on Form 10-Q, as well as in its other filings with

the Securities and Exchange Commission.

SINA CORPORATION

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(U.S. Dollar in thousands, except per share data)

Three months ended Twelve months ended

Dec. 31, Sept. 30, Dec. 31,

2006 2005 2006 2006 2005

Net revenues:

Advertising $35,735 $25,010 $32,697 $120,067 $84,999

Non-advertising 20,670 26,940 23,362 92,787 108,553

56,405 51,950 56,059 212,854 193,552

Cost of revenues:

Advertising (a) 12,581 7,782 11,333 42,529 27,627

Non-advertising 9,076 9,976 8,715 36,881 35,480

21,657 17,758 20,048 79,410 63,107

Gross profit 34,748 34,192 36,011 133,444 130,445

Operating expenses:

Sales and marketing (a) 12,460 13,753 12,210 49,972 51,690

Product development (a) 4,888 4,230 5,082 19,573 15,268

General and

administrative (a) 6,756 4,835 7,832 27,172 18,820

Amortization of

intangibles 415 475 468 1,820 3,159

24,519 23,293 25,592 98,537 88,937

Income from operations 10,229 10,899 10,419 34,907 41,508

Non-operating income:

Interest and other income 2,441 1,757 2,156 8,549 6,551

Gain (loss) on sale of

business and

investments, net 373 2,649 (134) 2,033 4,136

Gain (loss) on investment

in Tidetime Sun, net 123 (435) (270) (147) (3,175)

Loss on equity

investments - (390) (185) (690) (2,810)

Amortization of

convertible debt

issuance cost (171) (171) (172) (685) (685)

2,766 3,410 1,395 9,060 4,017

Income before income taxes 12,995 14,309 11,814 43,967 45,525

Provision for income taxes (1,273) (550) (1,095) (4,051) (2,410)

Net income $11,722 $13,759 $10,719 $39,916 $43,115

Basic net income per share $0.22 $0.26 $0.20 $0.74 $0.82

Diluted net income per share $0.20 $0.24 $0.19 $0.69 $0.75

Shares used in computing

basic net income per share 54,103 53,208 53,690 53,696 52,485

Shares used in computing

diluted net income per

share 58,780 58,814 58,419 58,549 58,792

Net income used for diluted

net income per share

calculation:

Net income $11,722 $13,759 $10,719 $39,916 $43,115

Amortization of convertible

debt issuance cost 171 171 172 685 685

$11,893 $13,930 $10,891 $40,601 $43,800

(a) Stock-based compensation

included under SFAS 123R

was as follows:

Cost of revenues -

advertising $475 $- $568 $1,743 $-

Sales and marketing 366 - 531 1,511 -

Product development 491 - 606 1,808 -

General and

administrative 897 - 1,001 4,412 -

$2,229 $- $2,706 $9,474 $-

SINA CORPORATION

RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(U.S. Dollar in thousands, except per share data)

Three months ended

December 31, 2006

Non-GAAP

Actual Adjustments Results

475 (a)

1,113 (f)

Gross profit $34,748 $1,588 $36,336

(1,754)(a)

(415)(b)

Operating expenses $24,519 $(2,169) $22,350

2,229 (a)

1,113 (f)

415 (b)

Income from operations $10,229 $3,757 $13,986

2,229 (a)

1,113 (f)

415 (b)

171 (c)

(373)(d)

(123)(e)

Net income $11,722 $3,432 $15,154

Diluted net income per share $0.20 $0.26

Shares used in computing diluted

net income per share 58,780 58,780

Net income used in computing diluted

net income per share:

Net income $11,722 $15,154

Amortization of convertible debt

issuance costs 171 -

$11,893 $15,154

Gross margin - advertising 65% 1% 66%

SINA CORPORATION

RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(U.S. Dollar in thousands, except per share data)

Three months ended

December 31, 2005

Non-GAAP

Actual Adjustments Results

Gross profit $34,192 $- $34,192

(475)(b)

Operating expenses $23,293 $(475) $22,818

475 (b)

Income from operations $10,899 $475 $11,374

475 (b)

171 (c)

(2,649)(d)

435 (e)

176 (b)

Net income $13,759 $(1,392) $12,367

Diluted net income per share $0.24 $0.21

Shares used in computing diluted

net income per share 58,814 58,814

Net income used in computing diluted

net income per share:

Net income $13,759 $12,367

Amortization of convertible debt

issuance costs 171 -

$13,930 $12,367

Gross margin - advertising 69% 0% 69%

SINA CORPORATION

RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(U.S. Dollar in thousands, except per share data)

Three months ended

September 30, 2006

Non-GAAP

Actual Adjustments Results

568 (a)

Gross profit $36,011 $568 $36,579

(2,138)(a)

(468)(b)

Operating expenses $25,592 $(2,606) $22,986

2,706 (a)

468 (b)

Income from operations $10,419 $3,174 $13,593

2,706 (a)

468 (b)

172 (c)

134 (d)

270 (e)

145 (b)

Net income $10,719 $3,895 $14,614

Diluted net income per share $0.19 $0.25

Shares used in computing diluted

net income per share 58,419 58,419

Net income used in computing diluted

net income per share:

Net income $10,719 $14,614

Amortization of convertible debt

issuance costs 172 -

$10,891 $14,614

Gross margin - advertising 65% 2% 67%

Twelve months ended

December 31, 2006

Non-GAAP

Actual Adjustments Results

1,743 (a)

1,113 (f)

Gross profit $133,444 $2,856 $136,300

(7,731)(a)

(1,820)(b)

Operating expenses $98,537 $(9,551) $88,986

9,474 (a)

1,113 (f)

1,820 (b)

Income from operations $34,907 $12,407 $47,314

9,474 (a)

1,113 (f)

1,820 (b)

685 (c)

(2,033)(d)

147 (e)

499 (b)

Net income $39,916 $11,705 $51,621

Diluted net income per share $0.69 $0.88

Shares used in computing diluted

net income per share 58,549 58,549

Net income used in computing diluted

net income per share:

Net income $39,916 $51,621

Amortization of convertible debt

issuance costs 685 -

$40,601 $51,621

Gross margin - advertising 65% 1% 66%

(a) To adjust stock-based compensation charges

(b) To adjust amortization of intangible assets

(c) To adjust amortization of convertible debt issuance cost

(d) To adjust (gain) loss on the sale of business and investments

(e) To adjust (gain) loss on investment in Tidetime Sun

(f) To adjust a write-off of game license

Twelve months ended

December 31, 2005

Non-GAAP

Actual Adjustments Results

Gross profit $130,445 $- $130,445

(3,159)(b)

Operating expenses $88,937 $(3,159) $85,778

3,159 (b)

Income from operations $41,508 $3,159 $44,667

3,159 (b)

685 (c)

(4,136)(d)

3,175 (e)

367 (b)

Net income $43,115 $3,250 $46,365

Diluted net income per share $0.75 $0.79

Shares used in computing diluted

net income per share 58,792 58,792

Net income used in computing diluted

net income per share:

Net income $43,115 $46,365

Amortization of convertible debt

issuance costs 685 -

$43,800 $46,365

Gross margin - advertising 67% 0% 67%

(a) To adjust stock-based compensation charges

(b) To adjust amortization of intangible assets

(c) To adjust amortization of convertible debt issuance cost

(d) To adjust (gain) loss on the sale of business and investments

(e) To adjust (gain) loss on investment in Tidetime Sun

(f) To adjust a write-off of game license

SINA CORPORATION

UNAUDITED SEGMENT INFORMATION

(U.S. Dollar in thousands)

Three months ended Twelve months ended

Dec. 31, Sept. 30, Dec. 31,

2006 2005 2006 2006 2005

Net revenues

Advertising $35,735 $25,010 $32,697 $120,067 $84,999

Mobile related 19,304 24,803 21,811 86,257 98,070

Others 1,366 2,137 1,551 6,530 10,483

$56,405 $51,950 $56,059 $212,854 $193,552

Cost of revenues

Advertising $12,581 $7,782 $11,333 $42,529 $27,627

Mobile related 7,617 9,491 8,313 34,255 33,814

Others 1,459 485 402 2,626 1,666

$21,657 $17,758 $20,048 $79,410 $63,107

SINA CORPORATION

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(U.S. Dollar in thousands)

December 31, December 31,

2006 2005

Assets

Current assets:

Cash, cash equivalents and

investments in marketable

securities $362,751 $300,689

Accounts receivable, net 45,031 33,940

Other current assets 10,330 12,380

Total current assets 418,112 347,009

Property and equipment, net 27,101 22,207

Long-term investments 1,170 3,977

Goodwill and intangible assets, net 90,534 92,354

Other assets 1,892 3,174

Total assets $538,809 $468,721

Liabilities and Shareholders' Equity

Current liabilities:

Accounts payable $1,614 $1,582

Accrued liabilities 41,993 43,235

Income taxes payable 7,389 4,282

Convertible debt 100,000 -

Total current liabilities 150,996 49,099

Convertible debt - 100,000

Total liabilities 150,996 149,099

Shareholders' equity 387,813 319,622

Total liabilities and shareholders'

equity $538,809 $468,721

Source: SINA Corporation
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