Beijing Perfect World Launches "Zhu Xian" to Promote Traditional Chinese Culture through Online Games

BEIJING, Feb. 9 /Xinhua-PRNewswire/ -- Beijing Perfect World Co., Ltd., China's leading online game developer, has reviewed how the industry is shaping the growing popularity of traditional Chinese culture overseas through the medium of online games. The Company identifies strong cultural elements as the key to developing successful online games, both domestically and overseas.

Developed over the last 20 years, the PC game industry has seen both legendary big hits such as "WoW" and games that were ousted by the market in an instant. Success stories of companies such as Blizzard served as an important guide to online game developers although few could identify the key to these successes. Beijing Perfect World believes that a well-received product provides something more then just being "interesting", it serves to provide a soul-touching experience for universal gamers. The cultural and social setting of an online game defines its depth and success.

With Blizzard spending more then ten years to focus on the details of a single online game story, Beijing Perfect World looks into the current popular cultural trend in books, TV and the internet, to develop its own products, taking advantage of the already established popularity. China's very own "Meng Huan -- Online," launched some years ago, was a huge success with its relation to the Chinese classic "A Journey to the West." Beijing Perfect World's hit "Wulin2" was created out of a popular TV series with a Kung Fu comedy theme. Beijing Perfect World's agreement with the online hit fantasy fiction "Zhu Xian," to develop an online game bearing the same title, is set to become another success.

Referred to, as the "most classical fantasy fiction in the post Jin Yong era", "Zhu Xian" has all the key elements in developing a successful kung fu genre online game featuring fantasy and action, packaged with a strong cultural theme. Beijing Perfect expects the game to be an instant hit domestically and is considering export plans. The Company believes the kung fu fantasy genre will soon be well received worldwide.

Introduction of Beijing Perfect World Technology Co., Ltd.

Beijing Perfect World Technology Co., Ltd.,

( http://www.wanmei.com/en/wanmei.htm ) founded in 2004, was originally invested in by Mr. Chi Yufeng, the president of Human Software Corporation, a leading company in educational software enterprises in China, as well as other famous people in Information Technology. The aim of the company is to develop national online games and make world-class online games with heart and soul, while striving to be the leading team in the development of online gaming in China and publicizing traditional Chinese culture to the world.

With an effective management team, outstanding techno-talents, wide markets and rich marketing experience, the Company now employs more than 500 staff, 17% of whom have acquired Masters or Doctors degrees. Relying on precise and stable technical accumulation and deep international influences, the company commits itself to developing internationally competitive products in more fields and leads Chinese interactive entertainment products to the world through more extensive international cooperation.

Introduction of "Perfect World"

Perfect World ( http://www.w2i.com.cn )is a great fantastic 3D online game presented by Beijing Perfect World Technology Co., Ltd. The company invested more than 30 million RMB into finishing the whole project over three years. Starting from a traditional Chinese myth that Pangu built the sky, land and people, the game created a particular historical period and took players to times of old, with its epic backgrounds and grandiose story content.

As a wholly homemade masterpiece, "Perfect World" covers many creative elements that are leading at home and abroad. The super-large and seamless map completely clears up regional limitations, flying status' makes the 3D war in real sense possible, while the function that large factions can build cities by themselves allows players to have fun while creating a whole new world. The private home system enriches the communication between players and making armaments in person lets players possess unique weapons. Also, there are more systems like individualized image setups, freely-designed fashion systems and a good friends system. Some close designs are very interesting: flying kites and fishing relaxes players; carriages and yachts area also on offer. All these lead players to appreciate the magnificent scenery in "Perfect World."

Introduction of "Wulin2"

"Wulin2"is a 3D Q edition Wu Xia fantasy online game which was developed by Beijing Perfect World in 2006. It cost over 200 million RMB and took a total of 2 years to develop, creating a brand-new "Online Comedy Game" entertainment style for gamers. The game story starts at the Tongfu hostel, moving from the small hostel and the small town of Qixia to the world, which is full of danger. It brings the players to an unpredictable Wulin world where the players can do what ever they want, trying their best to become a hero of the Wulin world.

The game story of "Wulin2" is drawn from the current famous comedy teleplay, which uses the same name. In order to inherit "Perfect World's" consistent and precise game style, the game is created by an advanced 3D engine. It possesses the characteristics of small sized client server, low requirements of computer hardware and fancy images. Meanwhile, according to the good many grateful characteristics of the "Wulin" teleplay, Beijing Perfect World initiated the "Online Comedy Game." It concentrates on the comfortable humorous game style from the aspects of the game background, tasks, systems and so on, and it always amuses the players through humorous dialogues and tasks.