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China's Leading Online Discount Department Store dazhe.cn Expands Sales in Face of Financial Crisis



SHANGHAI, China, Jan. 5 /PRNewswire-Asia/-- China’s leading online discount department store www.dazhe.cn, founded by Shanghai China Best Information Technologies Co. Ltd., announced that its turnover in Q4, 2008 increased sharply by 300%.

Just as the "lipstick phenomenon" shows that lipstick sales tend to surge following depression, the on-going global financial crisis is casting an effect on China’s consumption. Bulk and durable goods expenditure, such as houses and cars are falling sharply, while sales for daily, general merchandise have gone up. Whenever there is a discount, those who commit to become "discount hunters" buy more instead of less.

The financial crisis is increasingly affecting enterprises that engage in general merchandise business in the Chinese market. On the one hand, the export order for Chinese enterprises has decreased considerably, while their overseas bad debts have increased all of a sudden. Therefore, they are selling their high-cost inventories quickly by sales promotion in the home market, creating an opportunity to expand their brands in the domestic market through selling products at a low cost. On the other hand, overseas enterprises engaged in general merchandise business are facing more difficulties as consumption falls in home markets, so they are putting more focus on the China market, where there is plenty of room for expansion and currency is strong. Because of this, they need both sales promotion and an extension platform with low cost and good effects. Dazhe.cn is increasingly becoming their first choice.

On dazhe.cn, Loreal cosmetics are selling at a discount of as high as 90%; Triumph underwear can be bought at 2 US$; Nike sports bags are available

half-priced at 40 US$; Aussino beddings for export now sold in China -- these branded products with high quality and low price will be supplemented continuously after being sent to shelves. Dazhe.cn is realizing the rosy vision for consumers step by step, by offering global discounts for online purchases.

Mr. Rocky, the founder of dazhe.cn, has successful experience of more than 10 years in the general merchandise industry. Different from the crazy speculators who waste money in Internet investment, he is a loyal disciple of Warren Buffet. He has been guiding his team with integrity, sincerity and faith. He has been running his company under the concept of long-term investment. Taking advantage of the economic slowdown, his team is actively recruiting excellent talent to sell general merchandise at attractive prices. Mr. Rocky estimates the company’s financial results will increase sharply in 2009. Dazhe.cn is striving to become the industry leader when the economy recovers, and to get listed when the global capital market turns for the better, realizing its ultimate goal in becoming the global leading online discount department store.

About dazhe.cn

Dazhe.cn was established in Shanghai, China in December, 2007 and is committed to becoming the biggest online discount department store for

name-brand products globally. Currently, thousands of products are available at discounted prices, including cosmetics, cases and bags, underwear, clothes and ornaments, home appliances, maternal and baby products.

Dazhe.cn breaks through the limits of traditional marketplaces to provide convenience in time, place, and after-sale service. It creates a new operating mode "24-hour online discount shops for name-brand products", where customers can buy high quality name-brand products at low prices in real-time and conveniently. In addition, it provides professional reputation service such as "unconditional refunds in seven days, 24-hour service support, and a 100% guarantee of no counterfeit."

As an online outlet, dazhe.cn faces a fast-growing Chinese economy the largest population of Internet users in the world. It provides all name brands of general merchandise with a huge low-cost platform where they can sell quickly, and a promotion platform where quality can be assured. Also, it provides enterprises with a convenient and low-cost platform where they can buy general merchandise in bulk prices.

Strengths of dazhe.cn

-- The producers supply directly. The products are plentiful and available

at low prices

-- All-the-journey and around the clock service; client experience is

Paramount

-- 7-day refund without any explanation; fast reaction mechanism

-- Millions of members as basis

-- Supply system of about one thousand brands

-- About 100 thousand kinds of commodities

-- Warehouses of more than 1000 m2 which are managed according to safety

standards

-- Full year quality CALL CENTER client service, free hotline:

400-820-2000

-- Convenient professional logistics service covering the whole country:

DHL, UPS, Fed Express, EMS, etc.

-- Various kinds of flexible and safe payment: Alipay, bank card, Quick

money(99bill),rechargeable card, COD, collect on picking up goods, etc.

-- High points feedback reward system for consumers

-- Probation base for youngsters designated by the municipal government of

Shanghai

-- Comfortable working environment of more than 1000 m2

For more information, please contact:

Bill Zhao

Tel: +86-21-5251-9668 x8096

Fax: +86-21-6354-1145

Mobile: +86-135-0176-1791

Email: bill.zhao@dazhe.cn

Address: 6/F, No.511, Jin Cheng Mansion, Tian Mu Road West, Shanghai,

200070, China

Source: Shanghai China Best Information Technologies Co., Ltd.
Keywords: Food/Beverages
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