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Healthy Dining: Element Fresh Expanding in Asia

2016-12-19 15:02
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-Shanghai-based casual dining leader to franchise across Asia

SHANGHAI, Dec. 19, 2016 /PRNewswire/ -- Element Fresh, China's leading international restaurant brand, has announced plans to grant development rights to qualified franchisees across Asia. The initial focus will include Hong Kong, Japan, Singapore and Thailand.

Formulated in 2002, today's Element Fresh has nearly 40 restaurants in China, most anchored in Shanghai and Beijing. The company will continue to grow across China, and are forecasting 80 outlets by 2020. Meanwhile, they will grant exclusive development rights to F&B- and retail-focused companies in key countries across Asia.

Amongst the city skyline, Element Fresh restaurants are located throughout Shanghai and China
Amongst the city skyline, Element Fresh restaurants are located throughout Shanghai and China

With this expansion strategy in place, Paul Barbone (Director, International Franchising) adds that "we seek retail focused companies who view our cosmopolitan brand as complimenting their existing portfolio and aligned with their business strategy. Our systems and operations have been fine-tuned over the past decades, and engineered to ease the start-up process through to multi-unit management."

The famous, health-fuelled menu infuses most dishes with superfoods, which people are seeking to add more of to their diet, and see more in their dining options. The seasonal menu innovation cycle provides further opportunity for customers to try innovative ingredients. "We are passionate about fresh food, great taste, and quality ingredients; making 'eating right' easy for our guests. People from dozens of countries come to us every day for our diverse menu and seasonal touches," says CEO Frank Rasche. Recent examples include Salmon & Warm Buckwheat Salad, plus a Spicy BBQ Chicken Cobb salad including avocado chunks and chimichurri ranch dressing!

An abundance of superfoods, used throughout the Element Fresh menu
An abundance of superfoods, used throughout the Element Fresh menu

Element Fresh recently launched their www.elementfresh.org website detailing the advantages and benefits offered to franchise partners, and showcasing their latest restaurant prototype, as well as the support teams to assist this development program. "There is tons of great info and videos on the website, which provides much information to interested franchise partners," says Paul Barbone, who will visit many key markets in the coming months to meet with qualified groups. The goal is to be operational in select key cities by the second half of 2017, having professional relationships with great partner companies.

Healthy, great tasting entrees, plus service with a smile!
Healthy, great tasting entrees, plus service with a smile!

About Element Fresh® - Founded in Shanghai in 2002, Element Fresh is famous for its gourmet salads and fresh, made-to-order fruit juices & smoothies, a diverse international menu including American-style breakfasts, multicultural appeal, a premium casual dining ambience and smiling customer service.

Photo - http://photos.prnasia.com/prnh/20161216/0861613650-a
Photo - http://photos.prnasia.com/prnh/20161216/0861613650-b
Photo - http://photos.prnasia.com/prnh/20161216/0861613650-c

Source: Element Fresh Restaurants (HK) Holding Limited

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