LAS VEGAS, Jan. 6, 2017 /PRNewswire/ -- CES is not only a feast of science and technology, but also an eye-dazzling marketing war. Rockchip, a Chinese chip manufacturer, specially using "viral video" marketing strategy, made its intelligent visual platform RV1108 and terminal application products to attract global dealers' attention.
At CES 2017, Rockchip disclosed three comparison videos based on RV1108 visual processing platform and similar solutions, which highlight the image quality advantage of RV1108 image processing on the "Wide Dynamic" under different circumstances like night vision, backlight and high-definition.
The videos have already maxed out WeChat Moments of China's IC semiconductor industry and technology media journalists a week before CES. Through the showcase of the DRV smart rearview mirror terminal, many advantages of RV1108 were presented, such as Wide Dynamic, photosensibility, definition, backlight and night vision which are the breakthrough technology of Rockchip and are highly praised by professionals of the industry. These videos have already been played 1 million times on Tencent's QQLive.
The intelligent visual development platform RV1108 with built-in high-performance DSP uses key technologies such as intelligent image processing marked the revolutionary evolution on the efficient intelligent vision and image perception.
RV1108 has five major technical features:
The audio has functions including multi-way MIC array, noise suppression, echo cancellation, sound localization, main sound follow, intelligent voice (algorithms of MIC array); the video has functions including codec 2K/H.264 image quality, motion detection, face recognition and low-light-level night vision.
During CES, Rockchip has showed many IoT application terminals based on RV1108, including DRV smart rearview mirror, sport DV, VR panoramic camera, IP Camera, drones etc.
Chanel Xing, the brand director of Rockchip, said: "Efficient visual processing technology and image perception based on RV1108 have their own technical focuses when being applied to terminal products. For example, the DRV smart rearview mirror based on RV1108 showed at the conference supports up to 1440P 30 frames image, which also can be used as front and back double-record streaming media, and the rearview camera supports up to 1080P 30 frames. While the VR panoramic camera powered by RV1108 has powerful operational capability thanks to its built-in DSP, professional image processing unit with supporting 3K-class image videography, and has function of image splicing to realize the panoramic video imaging at a time without secondary equipment editing. You can start to watch immediately after directly inserting storage device (such as SD card) into VR device (for similar solutions, you need to perform secondary splicing on the computer or mobile phone device before watching on the VR device)."
Chanel Xing also disclosed that as an intelligent visual development platform, RV1108 platform will be open source, providing global ecological chain and developers with RV1108 basic development suites. It's known that RV1108 is based on Linux OS, supporting MiniGui and other UIs, which also can flexibly support WiFi/BT/GPS driver and mobile phone interconnection (Android/IOS), providing a more friendly and profound secondary development environment for developers.
Intelligent images and audios are the keys to interaction. The technical advantages of RV1108 may offer infinite possibilities to IoT developing equipment forms, functions and technologies, and have important significance for the development of global IoT industry chain.
Contact:
Sharon Tan
Tel: (+86) 755-86690899
Email: sharon.tan@rock-chips.com
Website: www.rock-chips.com
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