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Lee Kum Kee Joins with The Culinary Community in "2017 International Master Chef Charity Gala Dinner" Raising Over 2 Million in Funds for Kiang Wu Hospital

2017-04-24 22:35
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Nearly 500 of the finest global Chinese cuisine master chefs converged on Macau with a common mission to promote Chinese cuisine, and for a good cause

MACAU, April 24, 2017 /PRNewswire/ -- Globally renowned Chinese sauces and condiments brand Lee Kum Kee has sponsored the 2017 International Master Chef Charity Gala Dinner, a series of gastronomic gatherings that took place in Macau from 17th to 19th April 2017.

As part of the gala dinner, a special charity auction was held to raise funds for Kiang Wu Hospital. “Lee Kum Kee Truffle XO Sauce – The Five Senses” Limited Edition stole the show, generating huge interest among the audience.
As part of the gala dinner, a special charity auction was held to raise funds for Kiang Wu Hospital. “Lee Kum Kee Truffle XO Sauce – The Five Senses” Limited Edition stole the show, generating huge interest among the audience.

 

(Left) Mr. Charlie Lee, Lee Kum Kee Sauce Group Chairman was invited on behalf of Macau Cuisine Association, the organiser, to present special awards to renowned chefs (from left to right) Mr. Yeung Koon Yat, Mr. Leung Man Tao and Mr. Martin Yan, for their contributions to the Chinese catering industry.
(Left) Mr. Charlie Lee, Lee Kum Kee Sauce Group Chairman was invited on behalf of Macau Cuisine Association, the organiser, to present special awards to renowned chefs (from left to right) Mr. Yeung Koon Yat, Mr. Leung Man Tao and Mr. Martin Yan, for their contributions to the Chinese catering industry.

The three-day Global Culinary Showcase concluded with 2017 International Master Chef's Charity Dinner at Macau on last Wednesday, with the participation of Mr. Fernando Chui, Chief Executive of Macau SAR, key government officials and chefs from different countries. Led by China Cuisine Association and China Elite Culinary Federation, famous chefs from China and other countries came together and utilised their talents voluntarily to cook and to serve, as a way of contributing to the community.

To recognize the generous support and contribution to the society, Mr. Charlie Lee, Lee Kum Kee Sauce Group Chairman, presented the "International Charity Leader Recognition" to renowned chefs Mr. Leung Man Tao, Mr. Yeung Koon Yat and Mr. Martin Yan and others, on behalf of Macau Cuisine Association.

A special charity auction was also held as part of the gala dinner to raise money for Kiang Wu Hospital. Of all the products displayed, "Lee Kum Kee Truffle XO Sauce -- The Five Senses" Limited Edition elicited great interest from the guests.

The three-day charity activities began with a cocktail and welcome dinner, hosted by Lee Kum Kee on 17th April. At the event, a showcase of selected international Lee Kum Kee products as well as a specially designed photo booth of the Lee Kum Kee Macau shop highlighted the organisation's long presence and historical legacy in the city.

A public culinary street festival was held on 18th April at Macau Broadway Food Street. Over 200 specially crafted dishes were showcased at the "International Master Chef 200 Charity Show", where 14 food and product booths offered charity sales, including popular Lee Kum Kee sauces. It was followed by the Macau Cuisine Association's First Anniversary Celebratory Dinner in the evening.

Now in its fourth year, this meaningful charity event has gathered nearly 500 master chefs from around the world this year to participate from countries including Australia, mainland China, Hong Kong, Macau, Malaysia, Singapore, Taiwan, and America, among others. Being the key event sponsor, Lee Kum Kee aims to build upon the successes of previous such events held in Taiwan, Melbourne, and Kuala Lumpur. These events encourage co-operation among Chinese culinary master chefs, facilitate idea exchange and empower them to utilise their talents towards giving back to the community. According to the organiser, the event has successfully raised over MOP 2 million for the Kiang Wu Hospital, and will be heading to Vietnam next year for the International Master Chef Charity Events 2018.

"Our core mission is 'Si Li Ji Ren' (Considering Others' Interests), sharing the same philosophy with International Master Chef Charity Event in our commitment to corporate social responsibility and promoting Chinese cuisines worldwide. Our participation in the event is part of our initiative to support international culinary collaboration and exchange," Simon Cheung, Managing Director of Lee Kum Kee Sauce Group for Hong Kong, Macau and Taiwan concluded.

Please click here for high-res photos.

About Lee Kum Kee

Lee Kum Kee was established in 1888 by the founder Mr. Lee Kum Sheung. With a glorious history of 129 years, Lee Kum Kee has become a household name of Chinese sauces and condiments, as well as an international brand and a symbol of quality and trust. Spanning over three centuries, Lee Kum Kee has become a globally renowned Chinese enterprise offering over 220 choices of sauces and condiments to over 100 countries and regions. For more details, please visit www.LKK.com.

Photo - http://photos.prnasia.com/prnh/20170424/1832416-1-a
Photo - http://photos.prnasia.com/prnh/20170424/1832416-1-b

Source: Lee Kum Kee
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