omniture

WAN-IFRA launches New Content Formats for Millennials event in Jakarta

2017-06-23 13:05 3745

JAKARTA, Indonesia, June 23, 2017 /PRNewswire/ -- While the printed newspaper's audience is aging and shrinking, news publishers are reaching today more readers and users than ever before on digital platforms. Providing a digital-first experience that connects with and engages a young audience nevertheless remains a challenge for legacy news media. To remedy this situation, WAN-IFRA, the World Association of Newspapers and news publishers, organises in Jakarta, on 5-6 July 2017, a Summit on New Content Formats for Millennials

"Reaching out to millennials implies to move beyond the online article to develop a range of native formats -- from pictures or short videos to quizzes, lists, live blogs, chat apps, bots or interactive graphics - that are mainly designed for consuming and sharing in social networks and other offsite platforms," says Gilles Demptos, Director Asia of WAN-IFRA.

"Print products can also be used in an innovative way to retain traditional readers and capture new audiences," he says.

In-depths sessions with top international trainers

The New Content Formats for Millennials Summit will offer in-depth sessions leaded by recognized media professionals that will present the latest trends for reaching the young with exciting new ways to package news content. It will include several demos, with hands-on exercises, of free online tools for creating interactive storytelling.

With many years of experience as a journalist in the UK at the BBC and The Guardian and in the USA at Gannett, media consultant Kevin Anderson will present the best examples of immersive digital content formats used by leading media brands, such as data journalism, visual storytelling and cutting edge long-form storytelling.

Kevin will also discuss the strategic motivations that publishers such as Rappler of the Philippines, the New York Times, the youth section of Helsingin Sanomat of Finland, and Quartz of the US -- had for launching chatbots and developing conversational apps.

From print products to chat apps, graphics, video and VR

Sara Quinn, the President of the Society of News Design (SND), and a veteran affiliate faculty member for the Poynter Institute, will offers an exciting look at print and digital winners from the 2016 SND competition. Her session will showcase examples from magazines and general circulation newspapers - daily or non-daily, broadsheet or tabloid, traditional or alternative -from all over the world, from the US and UK to Germany, the Philippines, Dubai or Hong Kong.

Other speakers, such as Irene Jay Liu, Google News Lab Lead in APAC, or Rebecca Pazos, an Interactive Graphics Journalist at the Straits Times, in Singapore, will cover other important emerging news format such as video, interactive infographics, Virtual Reality and Augmented Reality.

The New Content Formats for Millennials Summit will take place at Le Meridien Hotel, Jakarta. Registration and an overview of the full event's programme is available online at https://events.wan-ifra.org/events/new-content-formats-for-millennials. For inquiries, please write to Wilson Leong at Wilson.leong@wan-ifra.org.

ABOUT WAN-IFRA

WAN-IFRA is the global organisation of the world's newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous media businesses.

Source: Wan-Ifra
Related Links:
collection