HONG KONG, June 23 /PRNewswire-Asia/ -- As the pioneer of the global exhibition industry, Fairtheworld.com faces some inevitable problems during the invitation of the global high-end companies who need 3D virtual exhibition to be better.
Take the case that happened today: Fairtheworld.com invited customers such as Mercedes-Benz (China), Benz (Zhuhai), Toyota (Zhuhai), southeast-motor, ChangAn Automobile, Haima Automobile, and HF Automobile Group etc. Most of the companies showed great interest in the first Fairtheworld Virtual Auto Exhibition which is in the stages of attracting-investment. They are willing to know more about Fairtheworld.com. They are wondering what can be brought to them by such a 3D Virtual Exhibition Platform. But some of the brand owners said that they paid no attention to the international market. They misunderstood that the local brand could only be accepted by the local customers.
In the automobile industry, the 4S automobile store is a well recognized, single, professional marketing and service channel. To establish and run a 3D 4S store at the cost of 100,000 RMB ($15,300) in the World Virtual Expo means that you own an on-line virtual 4S store that integrates a 3D advertising scene and multi-media exhibition arrangement which is able to be updated at any time. Such a virtual 4S store is independent of time zones and geographic locations, able to enhance interaction with users, and serves as a complement and extension of real-world 4S stores. More over, its cost is incredibly low! A real-world 4S automobile store will cost 400 times that of a virtual 3D store!
Based on statistical analysis of interviewed customers, Fairtheworld.com has found: the more internationalized an enterprise is, the more emphasis they put on marketing channel-building and the promotion role of new technology on its own growth. Such an enterprise group is particularly interested in Fairtheworld.com. While for those enterprises limited to certain countries or regions, they don’t have strong demands for expanding marketing channels, hence they are less sensitive towards cooperative opportunities.
Jodie, the project manager in charge of the Automobile Hall of Fairthworld.com, said, "We understand better our own positioning while engaging with our customers. Fairtheworld.com is born for internationalization, and will service international customers as a result."
