Family Fun in CENTRAL with the Colourful Carnival Event at the Prince's Building!

HONG KONG, Aug. 25 /PRNewswire-Asia/ -- CENTRAL's business district will be full of fun and laughter as Hong Kong families head for the Prince's Building for the colourful carnival family celebration running from 28th August to 12th September 2009.

The highlight of the first ever colourful carnival celebration will be on Saturday 29th August and 5th September 2009, from 11am to 5pm when the entire third floor of the Prince's Building will look, feel and smell like a mini carnival with fresh popcorn and cotton candy, entertainers, decorations and lots of giveaways.

Fun for the whole family

colourful carnival party

Italian Papa Popcorn will be making fresh old-fashioned traditional popcorn and a beautiful princess will be spinning cotton candy/candy floss in the Candy Floss Castle. There will also be a balloon twister, a magician and a cartoonist who will draw caricatures portraits for free or families can pose at Funny Faces for photos in front of various amusing characters. These photos will be printed immediately and given to families who can have them framed at selected stores in the Prince's Building. Other activities include storytelling, crazy golf where Mum, Dad and kids can putt for prizes and roving musicians and mime artists will be on hand to entertain families in the Prince's Building. In addition, there will be a special treat during the two Saturday colourful carnival parties - delicious free Movenpick Ice Cream for kids (while stock lasts).

Educational family sessions

CENTRAL's largest bookshop Bookazine will be hosting a variety of events during this promotional period:

-- Saturday 29th August, throughout the afternoon, a variety of children's

authors, Sarah Brennan, Thea Whittington and Jo Rattigan, will

entertain youngsters with story telling and creative workshops.

-- Saturday 5th September focuses on Fathers, with parenting expert Nury

Vittachi and Tim Dickinson on how Dads can entertain their kids in Hong

Kong.

Educational Afternoon Tea

-- On Wednesday 9th September there will be a special afternoon tea at

Bookazine for mums-to-be. Leading parenting expert Ruth Benny, founder

of Hong Kong Babies.com will give a lecture entitled "Great

Expectations, Notes for Mums-to-be". She'll be joined by Sarah Brennan

who will give child rearing tips for mums and dads.

Special celebrity guests

Celebrity family Michael Wong, his wife Janet Ma and their children will be colourful carnival's special guests on Saturday 29th August. Michael Wong is a famous actor, director, singer and producer and he has appeared in more than 24 movies. Janet Ma was voted as one of 1999's Top 10 Models by the Chinese edition of Elle magazine and she has walked the runways for Balenciaga, Burberry, Celine, Chanel, Dior, Fendi and Gianfranco Ferre. Joining them will be their 3 children. On Saturday 5th September, the celebrity family will be Winnie Young, childcare author and former Miss Hong Kong 1995 and her husband Wong Sui Guen, son of retired racehorse trainer Wong Tang Ping. They will bring their 5 year-old daughter and 3 year-old son with them.

David Martin Head of Retail for Hongkong Land said he hoped that busy Hong Kong families would find it relaxing to bond together in the fun atmosphere of the Prince's Building in CENTRAL. "We hope that colourful carnival that will leave families with long and happy lasting memories as they enjoy the delights of shopping together," he added.

Shopping treasure trove

As well as enjoying the carnival atmosphere, families will find that the Prince's Building, is an absolute treasure trove for unusual and unique gift items such as the sterling silver tooth fairy box, baby diamonds or a child's first cookbook. In fact, every occasion is covered, from parents-to-be, to celebrating the special "firsts" of a child's young life. There are also opportunities to meet some store specialists who include Bernice Leung from Bed & Bath, and Ambrose Lee from Toy Museum.

Consumer Promotions

Spend HK$ 2,000 or more to enter the Lucky Draw

From 28th August to 12th September 2009, simply spend a minimum of HK$ 2,000 in a single day at any CENTRAL* shops or restaurants to qualify for entry into a special two-tier Lucky Draw at the counter located at 1/F, Prince's Building. There are also five second-tier prizes of indulgent experiences to be won from participating outlets. Plus, every qualified Lucky Draw shopper will receive a reusable canvas shopping bag embroidered with their name.

First-tier prize: a unique Quintessentially Escape valued at HK$ 150,000 to Tokyo

-- A four-day luxury excursion to Tokyo for a family of four flying

business class

-- Accommodation at The Mandarin Oriental, one of Tokyo's most luxurious

hotels

-- A private guided city tour and an exclusive dinner on board a

traditional Japanese houseboat with banquet dinner and drinks included

-- Exclusive private drumming session at a traditional Taiko house

-- A traditional Japanese tea ceremony demonstration

* CENTRAL includes Alexandra House, Chater House, Exchange Square, Jardine House, Prince's Building, The Landmark and The Landmark Mandarin Oriental (Amber & Mo Bar).

Notes to the Editor:

colourful carnival participating brands

Alessi Bed & Bath Bonpoint

Bookazine Comme Ca Kids CRABTREE & EVELYN

Dymocks Booksellers Fotomax Heather & March

Hobby Horse/Party Shop i.d. Indigo

Inside Jacadi Kaloo

Kiehl's Links of London Marco & Mari

Mothercare Nicholas & Bears Never Second Company

Oliver's The Delicatessen The Pan Handler Papyrus

Pavillon Christofle Prints Ralph Lauren Children

See's Candies Tai Ping Tequila Kola

ThreeSixty Town House Toy Museum

White Contemporary Housewares Wise-Kids Educational Toys

About Hongkong Land

Hongkong Land is one of Asia's leading property investment, management and development groups with premium commercial and residential property interests across the region. The Group owns and manages some five million sq. ft of commercial space in Hong Kong that defines the CBD, while in Singapore it has a number of major developments. Its 77%-owned affiliate, MCL Land, is a Singapore-listed residential developer. Hongkong Land Holdings Limited is incorporated in Bermuda and its shares are listed in London, Bermuda and Singapore. It is a member of the Jardine Matheson Group.

For more information, please contact:

COVATTA COMMUNICATIONS LTD.

Wendy Chui / Mary Covatta

Email: wendy@covattacommunications.com

mary@covattacommunications.com

Tel: +852-3115-0125 / +852-2525-7488

Fax: +852-2525-5118