omniture

Exceed Company Ltd. 2010 Second Quarter Financial Results

2010-08-24 04:52 2172
    FUJIAN, China, Aug. 24 /PRNewswire-Asia-FirstCall/ -- Exceed Company Ltd. (Nasdaq: EDS) ("Exceed" or "the Company"), the owner and operator of "Xidelong" brand -- one of the leading domestic sportswear brands in China, today released its unaudited financial results for the second quarter ended June 30, 2010.

    Financial Highlights - Second quarter ended June 30, 2010

    -- Revenue was RMB640.7 million, representing a 50.4% year-over-year 
       increase.
    -- Gross profit was RMB210.6 million, representing a 63.8% year-over-year 
       increase. Gross margin was 32.9%, representing a 2.7 percentage point 
       increase as compared to 30.2% for the second quarter of 2009.
    -- Operating profit was RMB105.7 million, representing a 41.1% 
       year-over-year increase.
    -- Net profit was RMB90.1 million, representing a 37.3% year-over-year 
       increase.


    Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "I am pleased to report a strong set of results for the second quarter of 2010. We continue to benefit from macroeconomic trends and the quickly-growing consumer market in China, particularly in China's second- and third-tier cities. Our advertising campaign enhanced our brand recognition and helped us to create a strong demand from our end customers and to achieve a higher price premium; this encouraged our distributors to expand our sales network and further drove our revenue growth during the quarter. Diligent production cost controls also contributed to our improved gross margin during the period.

    "The growing need for sportswear products that is linked to a changing lifestyle in China will continue to fuel demand for our products. The recent minimum wage increase will further drive demand in third-tier cities, where we have a strong market position and which continue to be our target market segment. With our focused growth strategy to deepen our market penetration within targeted segments and to further enhance our brand value through effective marketing initiatives, we are confident that we will be able to fully leverage the market opportunity and deliver significant growth in the coming quarters."

    Second Quarter 2010 Financial Results

    Revenue breakdown

                     Six months ended   Three months ended  Three months ended
                          June 30              June 30             June 30
                     2010     As % of   2010       As % of  2009     As % of
                     RMB'000  revenue   RMB'000    revenue  RMB'000  revenue
    Footwear         607,912    50.2%   326,769      51.0%  241,342    56.7%
    Apparel          591,996    48.9%   307,877      48.1%  180,123    42.3%
    Accessories       10,626     0.9%     6,071       0.9%    4,408     1.0%
    Total          1,210,534   100.0%   640,717     100.0%  425,873   100.0%


                     2010 Q2
                         vs.
                     2009 Q2
                    growth %
    Footwear           35.4%
    Apparel            70.9%
    Accessories        37.7%
    Total              50.4%


    The Company's reporting currency is Renminbi ("RMB"). RMB numbers included in this press release have been translated into U.S. dollars at the noon buying rate for U.S. Dollars in effect on June 30, 2010 in the City of New York for cable transfers in RMB per U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York, which was US$1.00=RMB6.7815. The translation of amounts from RMB to United States dollars is solely for the convenience of the reader. No representation is made that RMB amounts could have been, or could be, converted into U.S. dollars at that rate or at any other rate on June 30, 2010.

    Our revenue is derived primarily from sales of the following products:

    -- Footwear. Footwear accounted for 51.0% of revenue for the second 
       quarter ended June 30, 2010 and principally includes seven categories 
       of footwear: running footwear, leisure footwear, basketball footwear, 
       skateboarding footwear, canvas footwear, tennis footwear and outdoor 
       footwear. A portion of our footwear production is outsourced.
    -- Apparel. Sports apparel accounted for 48.1% of revenue for the second 
       quarter ended June 30, 2010 and principally includes sports tops, 
       sports pants, jackets and track suits. All of our apparel production is 
       outsourced.
    -- Accessories. Accessories accounted for 0.9% of revenue for the second 
       quarter ended June 30, 2010 and principally include bags, socks, hats 
       and caps. All of our accessories production is outsourced.


    Revenue. Revenue increased by 50.4% from RMB425.9 million for the second quarter ended June 30, 2009 to RMB640.7 million for the second quarter ended June 30, 2010. Since 2010, the Xidelong brand has used the phase "happy lifestyle" as the main theme in its promotion activities and product offerings. The increase in revenue was primarily driven by results from the new advertising and promotion campaign, as well as the successful launch of new series of apparel and footwear products. Meanwhile, strong demand from end customers encouraged the expansion of the Xidelong retail network by our distributors. The number of the Xidelong retail stores increased by 576, from 3,411 as of June 30, 2009 to 3,987 as of June 30, 2010.

    -- Revenue from footwear increased by 35.4%, from RMB241.3 million for the 
       second quarter ended June 30, 2009 to RMB326.8 million for the second 
       quarter ended June 30, 2010, primarily due to a 27.7% increase in sales 
       volume and a 6.0% increase in average selling price ("ASP"). The 
       increase was mainly attributable to strong growth in the sales of new 
       series of running footwear and leisure footwear, which were marketed 
       using the "happy lifestyle" theme.
    -- Revenue from apparel increased by 70.9%, from RMB180.1 million for the 
       second quarter ended June 30, 2009 to RMB307.9 million for the second 
       quarter ended June 30, 2010. This increase was primarily due to a 47.3% 
       increase in sales volume and a 16.0% increase in ASP. The increase in 
       product varieties, particularly the new lifestyle apparel products, has 
       created a strong demand from end customers. In addition, the increase 
       in the average size of the Xidelong retail stores, with larger display 
       areas for apparel, has attracted more customer traffic. The increased 
       consumer recognition of our Xidelong brand as a result of our 
       continuous marketing and brand promotion efforts also contributed to 
       the increase in ASP of the apparel products.
    -- Revenue from accessories increased by 37.7%, from RMB4.4 million for 
       the second quarter ended June 30, 2009 to RMB6.1 million for the second 
       quarter ended June 30, 2010. This increase was primarily driven by an 
       increase in product varieties.


    Gross profit and Gross profit margin. Gross profit increased by 63.8%, to RMB 210.6 million for the second quarter 2010 from RMB128.6 million for the same period 2009. Gross margin increased by 2.7 percentage points, from 30.2% for the second quarter ended June 30, 2009 to 32.9% for the second quarter ended June 30, 2010. This was primarily due to the increase in the ASP of our apparel products. The successful new advertising and promotion campaign has enhanced our brand recognition and we could therefore offer lifestyle apparel products in a higher price range. As a certain portion of footwear products were manufactured in-house, cost controls within our own footwear production process were improved, further enhancing the overall gross margin in this period.

    Other income and gains. Other income and gains represented governmental award and bank interest income. The increase from RMB0.2 million for the second quarter ended June 30, 2009 to RMB4.5 million for the second quarter ended June 30, 2010 was mainly due to our receipt of a governmental award in the amount of RMB4.1 million in recognition of the Company's listing on NASDAQ and an increase in interest income, reflecting the higher average bank balance from strong business growth and proceeds from the NASDAQ listing in late 2009.

    Operating expenses

    Selling and distribution costs. Selling and distribution costs increased by 150.7%, from RMB33.9 million for the second quarter ended June 30, 2009 to RMB85.0 million for the second quarter ended June 30, 2010. The increase was mainly due to the increase in advertising and promotional expenses as a percentage of sales by approximately 5.4 percentage points, from 7.0% for the second quarter ended June 30, 2009 to 12.4% for the same period in 2010. Advertising and promotional expenses increased by 168.4%, from RMB29.7 million for the second quarter ended June 30, 2009 to RMB79.7 million for the second quarter ended June 30, 2010, primarily due to a new television advertising campaign, as well as in store displays to promote "happy lifestyle", the new main theme of the Xidelong brand. The brand has been sponsoring the "Inter-City" television program, a popular entertainment show featuring athletic challenges that has aired on channels CCTV 1 and 5 since early 2010.

    Administrative expenses. Administrative expenses increased by 3.2%, from RMB12.4 million for the second quarter ended June 30, 2009 to RMB12.8 million for the second quarter ended June 30, 2010 primarily due to increased legal and consulting fees and other professional fees after the NASDAQ listing.

    Research and development expenses. Research and development expenses increased by 53.9%, from RMB7.6 million for the second quarter ended June 30, 2009 to RMB11.7 million for the second quarter ended June 30, 2010, primarily due to the increase in expenses associated with the design of new products and product parts, as well as our research and development efforts with the China Institute of Sport Science and the Hefei Institute of Intelligent Machines.

    Accordingly, total operating expenses increased by approximately 103.5% to RMB109.5 million for the second quarter ended June 30, 2010 from RMB53.8 million for the same period in 2009.

    Finance costs. Finance costs decreased by 93.1 %, from RMB8.7 million for the second quarter ended June 30, 2009 to RMB0.6 million for the second quarter ended June 30, 2010, primarily due to preferred shares issued to Elevatech on March 28, 2008, carrying an interest rate of 12% were redeemed at the time of business combination in late 2009.

    Profit before tax. As a result of the foregoing, profit before tax increased by 58.6%, from RMB66.2 million for the second quarter ended June 30, 2009 to RMB105.0 million for the second quarter ended June 30, 2010.

    Tax. Tax expenses increased from RMB0.6 million for the second quarter ended June 30, 2009 to RMB15.0 million for the second quarter ended June 30, 2010, primarily because the full exemption period of Xidelong (China) Co. Ltd., our principal PRC subsidiary, from PRC corporate income tax expired on December 31, 2009. The subsidiary, however, will be entitled to a 50% reduction in the PRC corporate income tax until December 31, 2012, after which it will be subject to the standard tax rate of 25%. The effective tax rate for the period was 14.3%.

    Profit. As a result of the above factors, profit for the second quarter ended June 30, 2010 was RMB90.1 million, an increase of 37.3% from RMB65.6 million for the second quarter ended June 30, 2009.

    Balance Sheet

    Inventory. The average inventory turnover days for the second quarters ended June 30, 2010 and 2009 were 14 days and 18 days, respectively. Inventory turnover days decreased mainly due to our improved production planning, procurement control and logistics management.

    Trade receivables. The average trade receivables turnover days for the second quarters ended June 30, 2010 and 2009 were 102 days and 95 days, respectively. This was within the credit period given to our distributors.

    Our credit period was extended from two months to four months in 2009 to ease the financial tension of our distributors after the global financial crisis; however, we have reviewed and tightened our credit control policy in 2010, given the business and financial status of our distributors as returned to normal. As a result, the trade receivables balance decreased to RMB570.4 million as of June 30, 2010, from RMB812.7 million as of December 31, 2009. We will continue our effort to maintain the trade receivables balance.

    Trade payables. The average trade payables turnover days for the second quarters ended June 30, 2010 and 2009 were 36 days and 55 days, respectively. This was in line with our general policy to pay our suppliers and manufacturers within 30 to 90 days.

    Cash and bank balances and pledged time deposits. Cash and bank balances and pledged time deposits increased to RMB538.4 million as of June 30, 2010 from RMB277.2 million as of December 31, 2009, primarily as a result of shorter payment time from our distributors.

    Business Highlights and Outlook

    -- Expansion of sales and distribution network to 3,987 retail stores as 
       of June 30, 2010;
    -- Use of the "happy lifestyle" theme in promotional activities and 
       product offerings;
    -- Sponsoring the "Inter-City" television program, a popular entertainment 
       show featuring athletic challenges that has aired on channels CCTV 1 
       and 5;
    -- Since second half of 2010:
       -- Sponsorship of "Fitness for All" Sports Campaign; and
       -- Engagement of By2, a popular Taiwan-based musical group, to act as 
          the Xidelong's official product series spokespersons.


    Third Quarter Fiscal 2010 Guidance

    Exceed expects to generate net revenues in the range of RMB795 million to RMB815 million in the third quarter of 2010, representing an approximately 20% to 23% year-over-year increase compared with RMB661.7 million in the same period of 2009. During the last several years, autumn in China has been relatively hot and short as a result of global warming. Retailers have tended to order more summer products and fewer autumn products. The Company mainly delivered its summer products during the first half of the year, and its autumn products during the third quarter. As the weather has been unstable so far this year, we do not expect third quarter revenue growth to be as strong as during the first half of 2010. This forecast reflects the Company's current and preliminary view, and is subject to change.

    Restatement of Audited Consolidated Financial Statements for the years ended December 31, 2007, 2008 and 2009

    During the preparation of the June 30, 2010 interim consolidated financial statements, we determined that the number of shares outstanding for the calculations of earnings per share following the business combination was incorrectly computed, resulting in an error in the basic and diluted earnings per share contained in our consolidated financial statements for the years ended December 31, 2007, 2008 and 2009. The restatement resulted in an increase in the basic earnings per share from RMB7.93 to RMB23.48 for the year ended December 31, 2007, from RMB9.91 to RMB29.35 for the year ended December 31, 2008 and from RMB12.68 to RMB29.91 for the year ended December 31, 2009 and an increase in the diluted earnings per share from RMB7.93 to RMB23.48 for the year ended December 31, 2007, from RMB9.91 to RMB27.71 for the year ended December 31, 2008 and from RMB11.98 to RMB21.56 for the year ended December 31, 2009. In addition, the amount of shares reported as outstanding were reduced by the amount of the escrow shares that had not been released. These changes do not impact any other income statement or balance sheet items.

    The error related to our interpretation of "contingently issuable shares" under IAS33. In our original interpretation, we considered all contingently issuable shares as outstanding for all periods presented in the calculation of basic and diluted earnings per share. Under the correct interpretation, basic earnings per share should include only the number of contingently issuable shares of which all necessary conditions for their release were satisfied as of the end of the financial period, and diluted earnings per share should include only the number of contingently issuable shares that would be issuable from the date of the Acquisition and Redomestication if the conditions were satisfied as of the reporting period.

    The restated calculation of basic earnings per share for the year ended December 31, 2009 does not include shares held in escrow that are subject to profit targets for the years ending December 31, 2010 and 2011. In accordance with IAS 33, escrow shares in relation to 2009 profit are effectively excluded in the calculation of basic earnings per share as the target was not met until the end of the day on December 31, 2009. The restated calculation of diluted earnings per share for the year ended December 31, 2009 includes 2009 escrow shares that are considered issued from the date of the Acquisition and Redomestication as if the conditions were satisfied for the period. There were no contingently issuable shares included in both of the restated basic and diluted earnings per share for the years ended December 31, 2007 and 2008 as the Acquisition and Redomestication was completed on October 21, 2009.

    As a result of the above, we have re-filed our annual report on Form 20-F for the year ended December 31, 2009 to reflect our restated consolidated financial statements for the years ended December 31, 2007, 2008 and 2009. The filing has been filed on August 23, 2010 and the restated consolidated financial statements will be available on EDGAR, as part of an amendment to our annual report on Form 20-F for the year ended December 31, 2009, at http://www.sec.gov/edgar.shtml . Upon request, we will provide a hard copy of our restated audited consolidated financial statements free of charge.

    Correction of Errors contained in the 2010 Equity Incentive Plan

    The 2010 Equity Incentive Plan was adopted in our annual shareholders meeting on June 30, 2010. Pursuant to Section 17(a) of the Plan, our board of directors has the power to amend the Plan in a manner that would not materially increase the number of securities which may be issued under the Plan. On August 10, 2010, our board of directors has exercised such power to correct two typographical numerical errors contained in Section 3(c)(i) and (ii) as follows:

    Before amendment:

    "(c)(i) No Participant will be granted Option Rights or Appreciation Rights, in the aggregate, formore than two hundred thousand (300,000) shares of Common Stock during any calendar year;

    (c)(ii) No Participant will be granted Qualified Performance Based Awards of Restricted Stock, Restricted Stock Units, Performance Shares or other awards under Section 10 of this Plan, in the aggregate, for more than two hundred thousand (300,000) shares of Common Stock during any calendar year;"

    After amendment:

    "(c)(i) No Participant will be granted Option Rights or Appreciation Rights, in the aggregate, for more than three hundred thousand (300,000) shares of Common Stock during any calendar year;

    (c)(ii) No Participant will be granted Qualified Performance Based Awards of Restricted Stock, Restricted Stock Units, Performance Shares or other awards under Section 10 of this Plan, in the aggregate, for more than three hundred thousand (300,000) shares of Common Stock during any calendar year;"

    The two changes described above will not affect the maximum number of shares of Common Stock that may be issued or transferred under the Plan in any calendar year.

    Investor Conference Call / Webcast Details

    The Company's senior management will host a conference call on Tuesday, August 24, 2010 at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing) to discuss the Company's 2010 second quarter financial results and recent business activity. The conference call may be accessed by dialing:

                         Toll Free             Toll 
    United States        +1 866 839 8029 
    China                10800 6400 091
                         10800 2640 090 
    Hong Kong            800 901 587
    United Kingdom       0808 234 8407 
    International                              +852 2598 7556 
    Participant Passcode "EDS"

    A replay of the conference call may be accessed by phone at the following numbers until Tuesday, August 31, 2010:

                            Toll Free          Toll                        
    United States           +1 866 820 8960                                
    China                   800 876 8083                                   
    Hong Kong/International                    +852 3018 000               
    United Kingdom          0800 015 4960                                  
    Participant Passcode    9853910                             

    Additionally, a live and archived webcast of the conference call will be available on the investor relations section of Exceed's website at http://www.ir.xdlong.cn .

    About Exceed Company Ltd.

    Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".

    Safe Harbor Statement

    This announcement contains forward-looking statements that are based on our current expectations, assumptions, estimates and projections about us and our industry. All statements other than statements of historical fact in this form are forward-looking statements. These forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "estimate," "plan," "believe," "is/are likely to" or other similar expressions.

    These forward-looking statements involve various risks and uncertainties. Although we believe that our expectations expressed in these forward-looking statements are reasonable, we cannot assure you that our expectations will turn out to be correct. Our actual results could be materially different from and worse than our expectations. A number of factors could cause actual results to differ materially from those contained in these forward-looking statements, including but not limited to changes in our goals and strategies, our ability to control costs and expenses, success of our products, competition in the sportswear industry in China, and changes in PRC government preferential tax treatment and financial incentives. The forward-looking statements made in this announcement relate only to events or information as of the date on which this announcement is published. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date this announcement is published or to reflect the occurrence of unanticipated events.



    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF COMPREHENSIVE INCOME

                                                Three months ended June 30
                                               2010        2010       2009
                                              US$'000    RMB'000     RMB'000
                                           (Unaudited) (Unaudited) (Unaudited)

    Revenue                                     94,480     640,717    425,873

    Cost of sales                              (63,419)   (430,074)  (297,316)

    Gross profit                                31,061     210,643    128,557

    Other income and gains                         664       4,504        164
    Selling and distribution costs             (12,535)    (85,003)   (33,865)
    Administrative expenses                     (1,884)    (12,779)   (12,369)
    Research and development expenses           (1,727)    (11,715)    (7,568)

    OPEARTING PROFIT                            15,579     105,650     74,919

    Finance costs                                  (88)       (599)    (8,744)
    Share of loss in jointly-controlled
     entity                                         (1)         (7)        --

    PROFIT BEFORE TAX                           15,490     105,044     66,175

    Tax                                         (2,209)    (14,978)      (578)

    PROFIT FOR THE PERIOD ATTRIBUTABLE TO
     EQUITY HOLDERS OF THE COMPANY              13,281      90,066     65,597

    EARNING PER SHARE
    Net profit per share
     Basic                                        0.54        3.66      11.43
     Diluted                                      0.38        2.55       9.08

    Weighted average number of shares
     outstanding
     Basic                                  24,615,188  24,615,188  5,741,466
     Diluted                                35,285,555  35,285,555  7,220,478


                                           Six months ended June 30
                                               2010        2009
                                             RMB'000     RMB'000
                                           (Unaudited) (Unaudited)

    Revenue                                  1,210,534     816,840

    Cost of sales                             (820,098)   (579,767)

    Gross profit                               390,436     237,073

    Other income and gains                       4,958         278
    Selling and distribution costs            (153,392)    (74,351)
    Administrative expenses                    (23,078)    (20,186)
    Research and development expenses          (23,290)    (13,034)

    OPEARTING PROFIT                           195,634     129,780

    Finance costs                               (1,221)    (17,277)
    Share of loss in jointly-controlled
     entity                                         (7)         --

    PROFIT BEFORE TAX                          194,406     112,503

    Tax                                        (26,752)       (578)

    PROFIT FOR THE PERIOD ATTRIBUTABLE TO
     EQUITY HOLDERS OF THE COMPANY             167,654     111,925

    EARNING PER SHARE
    Net profit per share
     Basic                                        7.60       19.49
     Diluted                                      4.75       15.50

    Weighted average number of shares
     outstanding
     Basic                                  22,047,584   5,741,466
     Diluted                                35,293,619   7,220,478




    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF FINANCIAL POSITION
                                                     As of            As of 
                                              six months ended     year ended
                                                   June 30        December 31
                                              2010         2010         2009
                                            US$'000      RMB'000      RMB'000
                                         (Unaudited)  (Unaudited)    (Audited)

    NON-CURRENT ASSETS
    Property, plant and equipment            39,609      268,610      272,578
    Prepaid land lease payments               4,272       28,973       29,347
    Deposit paid for acquisition of land
     use rights                               1,770       12,000           --
    Total non-current assets                 45,651      309,583      301,925

    CURRENT ASSETS
    Inventories                              12,224       82,899       55,966
    Trade receivables                        84,114      570,418      812,747
    Prepayments, deposits and other
     receivables                              5,986       40,606       19,840
    Due from a shareholder                       --           --          103
    Pledged bank deposits                     1,475       10,000       15,000
    Cash and bank balances                   77,912      528,359      262,204
    Total current assets                    181,711    1,232,282    1,165,860

    CURRENT LIABILITIES
    Trade and bills payables                 16,795      113,895      195,538
    Deposits received, other payables and
     accruals                                 7,168       48,618       62,842
    Interest-bearing bank borrowings          2,654       18,000       58,000
    Due to a director                            --           --        1,687
    Tax payable                               2,146       14,552        1,286
    Total current liabilities                28,763      195,065      319,353

    NET CURRENT ASSETS                      152,948    1,037,217      846,507

    Net assets                              198,599    1,346,800    1,148,432

    STOCKHOLDER'S EQUITY
    Issued share capital                          3           17           13
    Reserves                                198,596    1,346,783    1,148,419

    Total equity                            198,599    1,346,800    1,148,432



    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF CASH FLOWS
                                              Three months   Six months ended
                                             ended June 30        June 30
                                             2010     2010     2009     2010
                                           US$'000  RMB'000  RMB'000  RMB'000
                                           (Unaud-  (Unaud-  (Unaud-  (Unaud-
                                              ited)    ited)    ited)    ited)

    Net cash inflow/(outflow) from
     operating activities                     (893)  (6,053)  36,378  292,540
    Net cash outflow from investing
     activities                             (1,784) (12,098)    (720) (15,398)
    Net cash inflow/(outflow) from
     financing activities                   (5,459) (37,023)  60,734  (10,378)
    Effect of exchange rate changes            (71)    (481)      (1)    (609)
    Net increase/(decrease) in cash and
     cash equivalents                       (8,207) (55,655)  96,391  266,155
    Cash at beginning of the period         86,119  584,014  127,549  262,204
    Cash at end of the period               77,912  528,359  223,940  528,359



    Appendix
    The financial statements as of March 31, 2010 is attached in the Appendix
    for reference.



    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF COMPREHENSIVE INCOME
                                                      Three months ended
                                                            March 31
                                                     2010              2009
                                                    RMB'000           RMB'000
                                                 (Unaudited)       (Unaudited)

    Revenue                                         569,817           390,967

    Cost of sales                                  (390,024)         (282,451)

    Gross profit                                    179,793           108,516

    Other income and gains                              453               114
    Selling and distribution costs                  (68,388)          (40,486)
    Administrative expenses                         (10,299)           (7,817)
    Research and development expenses               (11,575)           (5,466)
    OPERATING PROFIT                                 89,984            54,861
    Finance costs                                      (622)           (8,533)
    Share of loss in jointly-controlled
     entity                                              --                --

    PROFIT BEFORE TAX                                89,362            46,328

    Tax                                             (11,774)                --

    PROFIT FOR THE PERIOD ATTRIBUTABLE TO
     EQUITY HOLDERS OF THE COMPANY                   77,588            46,328

    EARNING PER SHARE
    Net profit per share
     Basic                                             3.99              8.07
     Diluted                                           2.20              6.42

    Weighted average number of shares
     outstanding
     Basic                                       19,451,451         5,741,466
     Diluted                                     35,301,773         7,220,478



    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF FINANCIAL POSITION
                                                   As of             As of
                                                three months      year ended
                                               ended March 31     December 31
                                                    2010              2009
                                                  RMB'000            RMB'000
                                                (Unaudited)         (Audited)

    NON-CURRENT ASSETS
    Property, plant and equipment                  272,242           272,578
    Prepaid land lease payments                     29,160            29,347
    Deposit paid for acquisition of land
     use rights                                         --                --
    Total non-current assets                       301,402           301,925

    CURRENT ASSETS
    Inventories                                     51,054            55,966
    Trade receivables                              636,563           812,747
    Prepayments, deposits and other
     receivables                                     5,593            19,840
    Due from a shareholder                             102               103
    Pledged bank deposits                           25,000            15,000
    Cash and bank balances                         584,014           262,204
    Total current assets                         1,302,326         1,165,860

    CURRENT LIABILITIES
    Trade and bills payables                       224,376           195,538
    Deposits received, other payables and
     accruals                                       55,342            62,842
    Interest-bearing bank borrowings                58,000            58,000
    Due to a director                                   --             1,687
    Tax payable                                     11,760             1,286
    Total current liabilities                      349,478           319,353

    NET CURRENT ASSETS                             952,848           846,507

    Net assets                                   1,254,250         1,148,432

    STOCKHOLDER'S EQUITY
    Issued share capital                                13                13
    Reserves                                     1,254,237         1,148,419

    Total equity                                 1,254,250         1,148,432



    EXCEED COMPANY LTD. AND SUBSIDIARIES
    CONDENSED STATEMENTS OF CASH FLOWS
                                                   As of             As of
                                              three months      three months
                                             ended March 31   ended March 31
                                                    2010              2009
                                                   RMB'000           RMB'000
                                                (Unaudited)       (Unaudited)
    Net cash inflow from operating
     activities                                    298,593             2,391
    Net cash inflow/(outflow) from
     investing activities                           (3,300)              104
    Net cash inflow from financing
     activities                                     26,645             4,998
    Effect of exchange rate changes                   (128)              (12)
    Net increase in cash and cash
     equivalents                                   321,810             7,481
    Cash at beginning of the period                262,204           120,068
    Cash at end of the period                      584,014           127,549


    For further information, please contact:

    Taylor Rafferty
     Pamela Leung 
     Tel:   +852 3196 3712
     Email: Exceed@Taylor-Rafferty.com

     Delia Cannan
     Tel:   +1-212-889-4350
     Email: Exceed@Taylor-Rafferty.com
Source: Exceed Company Ltd.
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