China Xiniya Fashion Announces Details for its First Analyst Day and Investor Tour on September 15, 2011

JINJIANG, China, August 22, 2011 /PRNewswire-Asia/ -- China Xiniya Fashion Limited (NYSE: XNY), or "Xiniya", announced further details of its first analyst day and investor tour during its 2012 Spring/Summer Sales Fair on Thursday, September 15, 2011, in Xiamen, China.

Tour participants may arrive in Xiamen on September 14th or 15th in the early morning to attend a tour to one of Xiniya's retail stores in Xiamen, the Company's new fashion design and sales and marketing center, and have lunch with Mr. Chee Jiong Ng, Xiniya's Chief Financial Officer. Following lunch, Xiniya will showcase its spring and summer 2012 collections in a fashion show. Mr. Jacky Cheung, one of China's pop icons and Xiniya's spokesperson, will be making an appearance at the press conference. Participants are welcome to take one-on-one photos with him upon prior arrangement. Mr. Qiming Xu, Chairman and Chief Executive Officer, will host an exclusive tour of the new facility and the sales fair, during which he will also provide the latest corporate updates and interact with participants. Tour participants will also meet with Xiniya's designers and distributors to discuss the latest market and fashion trends.

If you would like to attend the event, please contact Ms. Kitty Leung at Christensen in Hong Kong at kleung@christensenIR.com or call +852 2232 3919. You may also contact Ms. Jenny Wu at Christensen in Beijing, China at jwu@christensenIR.com or call +86 10 5826 4727. Please register your interest at latest by September 5, 2011.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 28 distributors. Its products are sold to consumers at over 1,490 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions, and four municipalities in China. This authorized retail network focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://ir.xiniya.com.