BEIJING, August 10, 2012 /PRNewswire-Asia/ -- Big data is really prevalent. The German Fortune 500 company, SAP, recently launched a Start-up Focus Program in China. As the part of its global program, the official promotion of the program in China is a way of conscientiously helping Chinese start-up companies utilize the SAP HANA platform to develop and deploy the newest generation of innovative applications and to expand their business opportunities. China's leading third party advertising technology company Miaozhen Systems, with other 2 start-ups were selected to be part of this program.
The SAP HANA platform is the industry's leading in-memory and database computing platform. As part of SAP's real data platform core package, SAP HANA can provide enormously innovative and useful functions for next generation applications, and help companies raise their ability to deal with big data, improve work flow, and help them run their business the best way possible.
Dr. Vishal Sikka, executive board member, Technology and Innovation, SAP AG., speaking about the cooperation between SAP and China's upcoming businesses said, "As the most typical big data enterprise, Miaozhen owns the largest domestic advertising server cluster, in which more than 3 billion impressions equivalent to 2 TB of data are collected and processed every day. Through their cooperation with SAP, Miaozhen's capability to process real-time big data has been enhanced to the next level."
It is the first time a Chinese advertising technology company has used a large scale data processing platform like SAP HANA, which is a great leap in advertising technology for standardization in China.
Wu Minghui, the founder and CTO of Miaozhen Systems, said evaluating and optimizing the returns of online advertising and increasing advertising results is the core business of Miaozhen. "With the rapid growth of online advertising, we need a system to strikingly improve our ad-hoc OLAP capabilities. With SAP HANA in-memory platform, we've improved online campaign analysis (reach, frequency, demography and behavior of target audience) 5,000x while processing over 700 million records, reducing the complex calculation time from 15 hours to 10 seconds, which allows us to offer much more efficient online measurement service to customers based on real-time insights to enhance their return on media investment."
Dr. Vishal Sikka highly rated the cooperation between Miaozhen and SAP saying, "The development of the global economy has a lot of uncertainties, but one certainty is, entrepreneurs and small business innovation and transformation is becoming one of sustainable development's driving forces. We are very pleased we can help more of China's start-ups use the breakthrough innovations of SAP HANA's platform to win in today's era of big data."
Germany's former Premier Gerhard Schroder said during the keynote speech that in an industrial society we need to continuously increase the openness of technological development. It is only through continual innovation that we will win the future. Miaozhen systems also supports innovation through more cooperation with world leaders like SAP, increasing its own capabilities in real-time data mining, to enhance the efficiency of advertising and marketing in the era of big data.
