-- Educating end users on the benefits of these products will lower the resistance to new technology
KUALA LUMPUR, Malaysia, May 15, 2013 /PRNewswire/ -- Deteriorating water quality and technological innovations have given a huge boost to the water treatment equipment market in both residential and commercial segments in Asia-Pacific. People's desire for clean water and rising environmental consciousness in the wake of greater urbanization, pollution, and occurrence of natural disasters have all ensured higher uptake of water treatment equipment.
New analysis from Frost & Sullivan (http://www.environmental.frost.com), Analysis of Residential and Commercial Water Treatment Equipment Market in Asia-Pacific, finds that the market earned revenues of US$3.15 billion in 2012 and estimates this to reach US$5.00 billion in 2018. End users have shown a marked preference for point-of-use (POU) water treatment equipment.
Technological advancements have enabled companies to develop cost- and energy-efficient water treatment devices. However, these novel technologies are better accepted in developed countries than developing ones.
Asia-Pacific is a conservative market and tends to be resistant to new technologies. Additionally, water treatment equipment requires long-term and regular maintenance, which involves considerable effort and costs. This tends to discourage several potential end users from making a long-term commitment to implementing these devices.
"In such a scenario, it is critical for market participants to make a concerted effort to educate end users on the various benefits of water treatment equipment," saidFrost & Sullivan Energy & Environmental Research Analyst Janice Wung. "Users are likely to be receptive to such information due to the escalating environmental awareness."
Participants will also have to offer competitive prices and after-sales services to stay relevant in markets where municipal water supply and quality are gradually improving. They should also look to leverage technology to add more attractive and user-friendly features to their water treatment equipment.
"Overall, strong branding and customer services are likely be the key to success," noted Wung. "Technological advancement, a focus on user-friendly features, and low maintenance will also give participants an edge in the market."
If you are interested in more information on this research, please send an email to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
Analysis of Residential and Commercial Water Treatment Equipment Market in Asia-Pacific is part of the Environmental Growth Partnership Service program. Frost & Sullivan's related research services include: Market for Membrane Technologies Used in Water and Wastewater Treatment in Japan and South Korea, Australia and New Zealand; and Southeast Asia's Water and Wastewater Disinfection Equipment Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of Residential and Commercial Water Treatment Equipment Market in Asia-Pacific
P69D-15
Contact:
Donna Jeremiah
Corporate Communications - Asia Pacific
P: +61 (02) 8247 8927
M: +61 (0) 407 598 937
F: +61 (02) 9252 8066
E: djeremiah@frost.com
Carrie Low
Corporate Communications - Asia Pacific
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com
Jessie Loh
Corporate Communications - Asia Pacific
P: +65 6890 0942
F: +65 6890 0988
E: jessie.loh@frost.com
