-- Mathew Ward, Digital Marketing Veteran, Assumes Leadership Role as Managing Director
SINGAPORE, Sept. 10, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that the company has expanded its presence in the Asia Pacific (APAC) region with the opening of a new Singapore-based office. To lead the company's business efforts in APAC, Lotame has appointed global digital marketing and sales veteran Mathew Ward as Managing Director for the region. In his new position, Ward will be responsible for driving sales and brand awareness across APAC markets, and significantly increasing engagement with Lotame's key regional accounts.
Lotame's further expansion in APAC represents the firm's response to a surge in demand for global data-driven marketing and is aimed at strengthening Lotame's footprint across the region. Now, Lotame can continue helping publishers, networks, marketers and agencies in these markets realize the full potential of their audience data and reach the most targeted audiences for online marketing campaigns.
"Expanding our global presence within the APAC region presents a wealth of opportunities for Lotame to lead the data-driven agenda in this part of the world," said Ward. "Opening an office in Singapore makes our team readily available to our local clients, and will further empower marketers and publishers in the region to reap significant ROI from their data assets on a global scale."
Ward brings with him 15 years of sales, business development and digital marketing experience in high growth companies across Southeast Asia, and was previously CEO of Admax Network.
"The need for data-driven marketing in Singapore and in the APAC region as a whole is an opportunity to put our DMP into the hands of publishers and marketers worldwide," said Andy Monfried, founder and CEO of Lotame. "With Mathew as head of our new Singapore office, we can better serve our existing clients locally and drive new business opportunities for our firm."
