Free Ebook Illustrates How Content Amplifies Publishers Brands
LONDON, Sept. 24, 2013 /PRNewswire/ -- Newstex released the newest title in its Authoritative Web Content ebook series at the Software & Information Industry Association (SIIA) U.K. Digital Content and Media Summit in London today. "Secrets to Brand Building Success for Authoritative Content Publishers" by Susan Gunelius - available under a Creative Commons Attribution license - is free to download and share.
The ebook provides strategies and tactics that empower content creators to integrate their Authoritative Content as a component within their overall brand strategy. Readers see how to develop their Authoritative Content brands by creating the appropriate mix and then amplifying their content through licensed syndication, maximising growth with influential audiences. Concepts and tools introduced in the ebook include:
"Reliable, responsible, and reputable content creation is a keystone in an effective brand strategy," explains Larry Schwartz, President of Newstex." As we continue our expansion in Europe, Asia and South America, we see an increasing number of publishers looking for best practices and benchmarks to further the reach of their authoritative content beyond linguistic and national boundaries."
The ebook is unique in that it focuses on a broad range of media. "The strategies for successfully integrating content creation into your brand strategy are the same whether you create content on a website, blog, Google +, or Twitter account," Schwartz says. The ebook is also unusual in that it focuses solely on content amplification to professional audiences. A straightforward, three-step process allows publishers to expand their audiences in industry verticals such as law, marketing, finance, media, and academia.
Content creators and publishers can download the ebook at www.newstex.com or http://bit.ly/newstex-brandbuilding
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