omniture

Ctrip Awarded Famous Chinese Trademark Honor

Ctrip.com International, Ltd.
2008-04-03 17:08 1626

SHANGHAI, China, April 3, 2008 /Xinhua-PRNewswire-FirstCall/ -- Ctrip.com International, Ltd. (Nasdaq: CTRP), a leading travel service provider of hotel accommodations, airline tickets and packaged-tours in China, was awarded the title of Famous Chinese Trademark by the Trademark Office of the State Administration for Industry and Commerce, PRC on March 25, 2008. Among the enterprises receiving this award: Google and Baidu -- Ctrip is the only one from China's online travel service industry and one of only three in the Chinese Internet sector.

Ctrip CEO Fan Min said, "This award not only represents Ctrip's high reputation nationwide, but also widespread recognition of our high-quality online travel services."

As China's leading online travel service, Ctrip has successfully introduced use of the Internet and advanced management methods to the traditional travel agency model and has promoted the adoption of online travel services throughout China. Today, people are accustomed to making online reservations for hotel rooms, air tickets, package tours and other travel services.

In addition, Ctrip has launched its Major Natural Disaster Travel Security Fund to help deliver worry-free travel experiences to travelers and has created Ctrip PASS, a voucher and coupon booklet designed to change how vacationers travel. Other Ctrip innovations include the creation of the Overseas Group Travel Criterion and China's first travel credit card. Presently, 19 million registered members have joined Ctrip, and the company handles over half of the transactions conducted within China's online travel market.

Ctrip believes that the award will endorse the value of the brand and its intangible assets. The company also expects the title to enhance its efforts to protect its brand, preventing trademark and copyright infringement and unfair competition.

Famous Chinese Trademarks are protected by International Law. According to international convention, other signatory countries to the Paris Convention ensure the protection of Famous Chinese Trademarks.

About Ctrip.com International, Ltd.

Ctrip.com International, Ltd. is a leading travel service provider of hotel accommodations, airline tickets and packaged-tours in China. Ctrip aggregates information on hotels and flights and enables customers to make informed and cost-effective hotel and flight bookings. Ctrip targets primarily business and leisure travelers in China who do not travel in groups. These travelers form a traditionally under-served yet fast-growing segment of the travel industry in China. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.

For Further Information

Tracy Cui

Ctrip.com International, Ltd.

Tel: +86-21-3406-4880 ext. 12216

Email: jrcui@ctrip.com

Source: Ctrip.com International, Ltd.
Keywords: Travel
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