Advertising Age Also Honors Omnicom, TBWA and Goodby
NEW YORK, Jan. 12 /Xinhua-PRNewswire/ -- Omnicom Group agencies TBWA and Goodby, Silverstein & Partners took Global Agency of the Year and U.S. Agency of the Year honors respectively in Adweek’s annual Agency of the Year ranking.
In choosing TBWA Adweek noted the agency came together with enviable global business gains, proving its mettle as a worldwide network. As Adweek described it, "The growth was impressive, and creatively, as in years past, it just doesn’t get any better than TBWA under Chairman and Chief Creative Officer Lee Clow."
Honoring Goodby, Silverstein & Partners as U.S. Agency of the Year, Adweek wrote: "The shop transformed itself for the digital age without skipping a creative beat. The year’s work proved that the agency has turned a page in the history of its evolution; the agency’s creative output is now split evenly between traditional and nontraditional. The San Francisco-based shop’s evolution was driven by its unyielding desire to be the best..."
This week, TBWA and Goodby also were honored by Advertising Age magazine which listed the pair at the top of the publication’s Agency A-List. Advertising Age also named Goodby, Silverstein & Partners’ work for Hewlett-Packard as U.S. Campaign of the Year. Goodby’s "The computer is personal again" campaign was praised for "making the PC stand once again for ‘personal computer’ and not for what it has become -- a personal commodity."
In its first ever selection of Executive of the Year, Advertising Age chose Omnicom President and CEO John Wren for demonstrating "how the large agency holding company should function." Wren, the publication observed, places the emphasis on recruitment, retention and development of talent while insuring that operating units have the right resources to deliver world class client service and prepare for future changes in the business.
Omnicom Group Inc. (NYSE: OMC) ( http://www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
