BEIJING, April 2, 2008 /Xinhua-PRNewswire/ -- Days Inn China has been one of the fastest growing international hospitality brands in China since entering the market in 2004. After nearly 4 years and 48 signed hotels, Days Inn China is now undertaking aggressive plans to double its growth rate in 2008.
Days Inn China’s rapid expansion and impressive market coverage is largely due to the company’s multi-national team of industry professionals, who have decades of experience in hotel management in China. This practical knowledge gives the firm an advantage in better understanding both the domestic market and the needs of hotel owners. Backed by this team of experts, Days Inn China is poised to double its rate of development this year and continue to expand into all corners of Mainland China.
To achieve this goal, Days Inn China is adding a new leasing business to its existing management and franchise model, where leasing and converting existing properties will become a significant part of its growth strategy. Days Inn China is now aggressively exploring partnership opportunities with real estate owners nationwide. In the near future, Days Inn China’s leasing business will undoubtedly parallel the growth seen with its existing franchise and management divisions.
With regards to future development and the direction of the company, Harry Tan, CEO of Days Inn China has stated that, “People tend to believe that luxury hotels and budget hotels enjoy a better positioning than mid-range hotels. We, however, have a different viewpoint. The pricing of high-end hotels is getting increasingly prohibitive, which as a result makes some guests turn to more affordable alternatives. At the same time, more and more business travelers are beginning to seek out more comfortable accommodations with higher standards. We recognize that the majority of leisure travelers today have increasing levels of discretionary income and would prefer mid-range hotels over budget hotels.” Thus, Mr. Tan is optimistic about the prospect of mid-range hotels in China and plans to focus on growing the Days Hotel, Days Inn and Days Inn Business Place brands.
About Days Inn
Days Inn’s parent company Wyndham Hotel Group is the largest hotel group in the world, with more than 6,400 hotels worldwide representing more than 535,000 rooms Days Inn is Wyndham Hotel Group’s most famous and biggest hotel brand with over 160,000 rooms in more than 1,800 hotels on five continents and has a world class reservation system that takes a phone inquiry every second and makes a booking every 4 seconds. It is currently ranked number five on the HOTELS CORPORATE 300 RANKING, based on total number of rooms.
About Days Inn China
Days Inn China master franchise is held by Frontier Group Singapore, it entered the Chinese market in 2004 and within these few years has built a portfolio of 48 hotels including: 13 5-star Days Hotel & Suites, 24 4-star Days Hotels, 4 Days Inn Business Places, and 7 3-star Days Inns. With almost 12,000 rooms in 16 provinces covering 29 cities, including provincial capital cities, second and third tier cities, Days Inn China has become one of the fastest growing international hotel management companies in China.
For more information about Days Inn China, please log onto:
http://www.daysinn.cn
