Tudou Announces Significant User Base and Video Views Growth

SHANGHAI, February 22, 2012 /PRNewswire-Asia/ -- Tudou Holdings Limited (NASDAQ: TUDO) ("Tudou" or the "Company"), a leading Internet video company in China, today announced that it has reached 227 million monthly unique visitors in December 2011, according to iResearch Consulting Group ("iResearch"). Furthermore, monthly unique visitors including multiple users accessing from home, office, Internet cafes and overseas, has exceeded 300 million unique visitors in December 2011, according to the Company's internal statistics. This represents a significant milestone in the Company's history.

In addition, the Company has reached 5.2 billion monthly video views in December 2011, representing an approximately 100% increase year-over-year compared to 2.6 billion monthly video views in December 2010, according to the Company's internal statistics.

Furthermore, Tudou is currently the most popular video sharing platform used on Sina Weibo. Among all video views on Sina Weibo in December 2011, approximately 41%, or 180 million video views for the month, were from Tudou, according to comScore, Inc. In February 2012, the Company announced an enhanced video sharing platform for Sina Weibo users to upload and share videos seamlessly to and from Tudou's video site.

Gary Wang, Founder, Chairman and Chief Executive Officer, stated, "We are very proud to announce that our user base and video views have reached historic highs. Our user growth continues to demonstrate the effectiveness of our balanced content strategy as well as our consistent focus on enhancing our users' experience. With enhanced strategic cooperation with China's leading social networking platforms, telecom carriers and handset makers, we were able to expand our user reach across multiple platforms. This expanded reach will further engrain us into the social media habits of China's 500 million Internet users."

About Tudou.com:

Tudou Holdings Limited (NASDAQ: TUDO) is a leading Internet video company in China providing premium licensed content, user generated content ("UGC"), and original in-house production. Founded in 2005, Tudou was the first UGC video sharing website launched in China. The "Tudou" brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry. For more information, please visit http://ir.tudou.com.

Safe Harbor Statement

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by terminology such as "may", "will," "expects," "anticipates," "future," "intends," "plans," "believes," "aims", "estimates," "confident", "likely to" and similar statements. Among other things, the Company's expectations with respect to the increase in the number of users, unique visitors and clip views, as well as Tudou's strategic and operational plans, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's business strategies, plans and initiatives; the Company's future business development, results of operations and financial condition; the Company's expectations with respect to increased revenue growth and its ability to sustain profitability; the Company's services under development or planning; the Company's ability to attract users and advertisers and enhance its brand recognition; and the ability of the online video and advertising industry in China to grow at rates projected by market data, or at all. Any of the foregoing risks may have a material adverse effect on the Company's business and the market price of its ADSs. Further information regarding these and other risks is included in the Company's registration statement on Form F-1, as amended, filed with the Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company undertakes no duty to update such information, except as required under applicable law.