JAKARTA, Indonesia, Nov. 3, 2016 /PRNewswire/ -- The second PR Newswire's
Media Supported by Perhumas, Asosiasi Perusahaan Public Relations Indonesia (APPRI) and Bubu Kreasi Perdana, the event gathered top communications and Public Relations professionals to discuss ways to craft engaging content that digital audience actually pay attention to. Coffee event in Jakarta was successfully hosted on October 19, 2016 which drew more than 100 attendees from various industries. It featured an insightful panel discussion from Uni Lubis, Managing Director, Rappler Indonesia; Cipluk Carlita, Communication Manager, Twitter Indonesia; and Rawaney Rawung, Head of Content, Edelman Indonesia on How to Optimize Newsworthy Content in the Digital Age
The archived video of the event is now available upon registration.
Digital-First Strategy Has Become the New Norm for Modern-Day Newsrooms
Founded by veteran journalists in 2011, Rappler, an award-winning news network startup is one of Southeast Asia'sleading news websites and has strong presence on social media with nearly three million 'Likes' on Facebook and about two million followers on Twitter. Uni Lubis, Rappler Indonesia's Managing Director shared best practices of news-gathering at Rappler, which is headquartered in Manila, the Philippines. Some of the key takeaways from her discussion include:
Driving Twitter Engagement: Beyond 140 Characters
Indonesia is one of the most active nations on Twitter and Cipluk Carlita of Twitter Indonesia talked about how to master the microblogging platform beyond 140 characters. Here are a few tips from Cipluk:
A Push for Smarter Ways of Storytelling with 360-Degree Approach
Communications marketing -- a blend of effective storytelling as well as strategizing earned and owned media approach, with paid as an accelerator -- has quickly become Edelman's new mantra for the past years. Waraney Rawung of Edelman Indonesia discussed how Public Relations professionals need to create compelling narratives that take enterprises and brands to succeed. Some of highlights from his discussion include:
About PR Newswire's Media Coffee
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