Mounting partnerships and heightened brand awareness escalate growth momentum in 2023
HONG KONG, March 21, 2023 /PRNewswire/ -- PR Newswire, a Cision company and leading global provider of news distribution and earned media software and services, announced today its successful growth within the Asia-Pacific market with secured media and network partnerships, boosting content agreements, and increasing brand awareness.
PR Newswire saw strong growth across several key sectors throughout the region, including adding more than 425 new content partners and 3,500 new journalists and influencers to the platform, as well as boosting the total number of views to more than 430 million, serving as the main daily source for reliable and updated news. By utilizing artificial intelligence, PR Newswire improved its targeted marketing strategies across popular social channels including WeChat, Weibo, Twitter, and Zalo and generated more than 460 million impressions, while increasing the total number of followers to more than 2.5 million.
"Our content network is larger and more vibrant than ever, prepared to serve the growing needs in the Asia-Pacific region and to provide solutions to our valued clients. In terms of growing our content network and journalists, we anticipate a busier year in 2023 as the business continues to accelerate post-pandemic," said Lynn Liu, Head of Audience Development and Distribution Services. "PR Newswire will continue to be the leading solutions provider for companies across the region."
Key content partnerships in the APAC region:
Riding on success in 2022, PR Newswire is poised to escalate its growth momentum in 2023 and continued to tell the stories of their clients with the leading regional and global distribution networks.
About PR Newswire
PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information.
About Cision
Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.