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PR Newswire's Media Coffee Series Returns to Hong Kong to Explore Mainland China's Rapidly-changing Media Landscape

2017-05-23 09:00
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HONG KONG, May 23, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, will host the next in its series of popular Media Coffee events in Hong Kong on May 25 to discuss the rapidly-changing media landscape in mainland China, and best practices that companies can adopt to help them raise their profile among journalists and media outlets there. The free-to-attend event will be conducted in both Cantonese and Mandarin and registration is open now. 

Keynote speakers from the media and PR industries who will discuss their experiences operating between these dynamic, interconnected markets include Steve Wang, Business and Finance Editor at Asia Times; Lynn Liu, Director of Audience Development and Distribution Services (China) at PR Newswire; and K W Lam, Managing Director of Hill+Knowlton Strategies (Hong Kong). Each will share their knowledge and experience on how to effectively communicate with regional media in Hong Kong and mainland China.

Speakers appearing at PR Newswire's Hong Kong Media Coffee on May 25 
Speakers appearing at PR Newswire's Hong Kong Media Coffee on May 25

Hong Kong and mainland China are closely connected via trade and investment links. Market opportunities arise when companies can successfully build on these connections to reach their target audience. No company can afford to be an island, especially those that are publicly-listed. Gaining media attention is an essential part of any communications strategy. 

The speakers will share their thoughts on issues and questions, including:

  • The state of Chinese financial media and the type of news content that is of interest to them.
  • Using the "Shenzhen-Hong Kong Stock Connect" trading link as an example, how can companies break into the Chinese market?
  • How to successfully build company awareness by going digital in China.
  • The state of the media in Hong Kong and how companies can establish good relations with local media.
  • How to engage with media via quality pitches?
  • How to measure success in media coverage?
  • Getting mainstream media to pay attention to a business is not easy. Why do some companies get press while others don't? What are the easy and difficult ways to gain earned media?
  • What makes Hong Kong-based journalists interested in write about mainland China-based companies and how can company executives become preferred, go-to sources?

Co-organized by The Chamber of Hong Kong Listed Companies and supported by The American Chamber of Commerce in Hong KongThe Spanish Chamber of Commerce in Hong Kong and International Association of Business Communicators Hong Kong, the event will be structured to foster an engaging and interactive conversation between the speakers and the audience. Attendees, and those who are unable to join in person, will be welcomed to participate via a live stream on PR Newswire Asia's official Facebook Page and to share their thoughts on the topics discussed by using the event's official hashtag, #MediaCoffeeHK.

The event will also be recorded and the archived video will be available shortly after it concludes. To receive an alert when the archived video is available, please subscribe to our newsletter.

About PR Newswire's Media Coffee

PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships.

About PR Newswire   

PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators, and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

For further information, please contact:

PR Newswire Asia 
Marketing Team
+852 2572 8228
asia.marketing@prnasia.com

Source: PR Newswire
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