BEIJING, Jan. 22, 2014 /PRNewswire/ -- The latest upgrade to the PR Newswire Multimedia News Release (MNR) has been released, vastly improving the news reading experience for users who consume the news via their mobile devices. With the upgrade, PR Newswire’s MNR automatically identifies and adapts to the user’s device. Users can read the entire multimedia news article on their PC as well as view the optimized content via their mobile device and forward any page of the MNR onto the Wechat platform where it can be easily browsed.
Example of Multimedia News Release
The news stories with video and photo can get more clicks
Mobile devices have become increasingly indispensable tools to access and share information. The world is getting used to accessing information via Wechat, microblogs, mobile news applications and mobile video applications. According to our data, the proportion of all views of PR Newswire content via a mobile device has grown at a rate of 100% annually since 2011 with that proportion having grown to 20% by the end of 2013. It is expected that the proportion will grow to be equal to that via a PC in the near future.
We have been keeping a close watch on this trend as we continually seek to improve the features of PR Newswire’s MNR. The video display was fully upgraded to HTML5 in 2013 to ensure that all the video components are displayed in their entirety. The 2014 upgrade takes it further by guaranteeing the compatibility of all multimedia content, while optimizing the page rendering effects based on the varying characteristics of each mobile phone platform, in turn ensuring the readability and user-friendliness of the MNR page on each platform. For the clients of PR Newswire, this optimization seamlessly handles any differences in display between content read on a mobile device and the same read on a PC, enhancing the effectiveness of a communications effort via the distribution of a news release. As for members of the media and the general reading public, each can have a highly improved reading experience when accessing and reading the enhanced news release through the convenience of their phone or mobile device.
We suggest that readers use their mobile devices to scan the QR code that is on the top right of this page and continue reading this MNR via that platform, experiencing how this page automatically adapts to your mobile browser. Meanwhile, we encourage readers to share this page among their circle of Wechat friends. This most recent upgrade to the MNR product is fully adaptable to the video, image and text formats on the Wechat platform.
PR Newswire has been committed to helping companies and organizations continually enhance the quality of their content communications through the newest technologies and concepts. Please stay tuned for our next service upgrade!
About PR Newswire
PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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