2025 State of the Media Report

What’s in the 2025 State of the Media Report?

With responses from more than 3,000 journalists across the world, no other media report provides this level of visibility into how PR professionals can engage with journalists to secure coverage for their brands. Among the topics covered:

Words and actions from PR pros that truly get journalists’ attention
Email? WhatsApp? Phone call? The most effective channels for reaching journalists
The resources most likely to win PR teams more earned media coverage
A comprehensive look at pitching: from optimum word count to what you need to include
How to go about building professional relationships with reporters
What journalists really think about AI (both for them and the PR pros they work with)
What PR pros can learn from reporters’ social media usage
How journalists across the world differ in thoughts and behavior

Get instant access to Cision’s media report and its insights by filling in the form.

This service is only usable by persons residing outside the European Economic Area. By agreeing to supply your personal information to us, you hereby assert and confirm that you do not reside in a country within the European Economic Area.

*First Name:

*Last Name:

Job Title:

*Company:

*Work Email:

*Work Phone Number:

Location:

*Industry:

Subscribe to PR Newswire Newsletter to receive updates:

yes no

*Captcha:

Click the image to change the code if you have difficulty in reading it.

By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.