10 Media Pitching Tips Directly From Journalists

Journalists Reveal the Do's and Don'ts for Pitching the Media

The ability to create an effective media pitch is a PR pro’s best asset – it can help secure invaluable media coverage and can lead to ongoing media relationships, exclusive stories, and future collaboration opportunities.

But first you need to cut through the noise – and that’s no small challenge. The majority of journalists receive more than 50 PR pitches per week. So how do you stand out in a journalist’s already inundated inbox without resorting to gimmicks or clickbait?

We went straight to the source to find out, gathering insights from over 3,000 journalists to bring you their insider tips for pitching to the media.

Our tip sheet includes their perspectives on effective PR outreach, including:

What makes a compelling media pitch
The best assets and information to include in your pitch
The top reasons reporters reject pitches

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