Tapping on PR Newswire’s expertise in content creation and strategy, Golden Agri-Resources showcases the tangible impact of its sustainability program through its press releases
The natural resources industry has always been reserved in its communications strategy due to its complex business nature. Likewise, Golden Agri-Resources, one of the leading palm oil plantation companies in Indonesia, is mindful of how its sustainability initiatives would be reported by the media.
The company wanted to increase awareness of its wide range of corporate social responsibility efforts, from forest conservation to investing in communities, among international journalists and investors overseas. The question was how to craft news-worthy and impactful press releases that engage audiences, beyond the usual formats such as announcements and statements.
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