Find out how PR Newswire helped BRI craft a multichannel comms plan to promote its business event globally.
In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. The event connects international buyers to Micro, Small and Medium Enterprises in Indonesia.
However, the BRI team needed help to promote the event to its target audience globally to gain overseas brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.
Get this case study to find out how PR Newswire helped BRI to: