The news release has evolved greatly over the last 20 years since the advent of the online world. The news release is no longer just the domain of journalists. These tips and guidelines are designed to help you reach the various audiences and personas that you are trying to reach who can influence others. From media to bloggers to the end consumer.
eBook: Best Practices & How-To Boost Engagement discusses the following:
• How to write a better headline to grab the attention of the reader in a world glut of content.
• What to include in the lead paragraph to encourage your reader to read on
• The usage of Multimedia in your news release
Download the eBook now and learn more.