Changes in internet and smartphone usage behaviors in Thailand have driven changes in the consumption of traditional media. The popularity of traditional media, particularly print media like newspaper and magazines, has collapsed, leading to the closure of both local and foreign magazines in 2016. Meanwhile, the popularity of new media like websites and social media continues to grow, as they offer a variety of interesting content for consumers. Also, they can easily access these media anywhere and at anytime, which suits the lifestyles of today.
PR Newswire and InfoQuest have released Thailand Media Landscape White Paper 2017 Edition, a document providing useful information on the traditional and digital media consumption habits in Thailand. This is useful for businesses looking to expand into the Thailand market.
Thailand Media Landscape White Paper 2017 Edition discusses:
• The different types of media in Thailand
• The advertising value of traditional and new media
• The change in news consumption habits
Download the White Paper now and learn more.