Only half (49%) of comms professionals have data to understand if their content drove any results. Do you?
While marketing has long been able to track and measure the performance of paid and owned media, PR has fallen short on understanding impact of earned media.…Until now.
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work. Our latest ebook walks through what EMM is and what a successful strategy looks like.
Read up on the 4 talents of earned media management: