Cision & PRWeek 2020 Comms Report

Get insights into the top challenges, opportunities and surprising trends for PR professionals and the evolving role of communications during an unprecedented time.

Entering 2020, PR had already established itself as a trusted adviser to top management. That status, however, is reaching a new level this year. 85% of survey respondents, who are communications and marketing professionals in the U.S., said the C-suite sought the counsel of comms even more after COVID-19 hit the country.
PRWeek and Cision's fourth annual Comms Report reveals the old and new obstacles the PR industry is facing, and how once more PR is rising to the challenge while proving its worth to the C-suite and on the bottom line

Download the report to learn:

l Emerging obstacles and opportunities for comms teams

l Overcoming challenges with technology, data and analytics

l The most effective channels and influencers for impacting consumer behavior

l The unique differences between agency & in-house perspectives

l PR's growing role in the C-suite

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