The Ultimate Toolkit for Getting Your Press Release Noticed

Boost Your Media Coverage With Effective Press Releases

The demand for press releases remains incredibly high. According to the 2020 State of the Media report by Cision, PR Newswire’s parent company, 72% of journalists said they want to receive press releases and news pitches. But whether PR pros actually grab their attention depends on how well the stories are told and tailored.

Not only do your press releases have to stand out against your competitors, in your industry, and in a noisy news cycle, they must also be relevant to your media contacts and their audiences to generate any meaningful coverage.

We've put together a toolkit of resources to help you navigate press release distribution as part of your PR strategy.


  • Press Release Distribution Guide - The “Who, What, When, Where” of the Wire: Make the best decisions for your news distribution, whether you’re trying to speak to consumers, make a splash in the local news outlets, or attract curious journalists to pick up your story.
  • The 2020 State of the Press Release Report: Do you know the best time to send a press release? PR Newswire analyzed more than 100,000 press releases to uncover top trends and key insights to boost coverage.
  • The 2020 State of the Press Release Webinar On-Demand: Comms experts discuss the history of the newswire and why to use one, what makes a piece of content wire worthy, and utilizing the wire in your overall comms strategy.

Download the toolkit to learn how to improve the performance of your press releases and boost coverage.

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