Find out how the COVID-19 pandemic has shaped competition and survival in the Thai media industry.
The COVID-19 pandemic is a crisis that exacerbates the digital disruption problem faced by the Thai media, which rushed to make the necessary adjustments in order to survive and change the way they do business and gain revenue.
It has also pushed Thai media to change how they present their content and to differentiate themselves to attract the attention of consumers whose media consumption behavior have been reshaped by technology. This has posed a great challenge for the media industry in 2021.
Get the Thailand Media Landscape 2021 report for an overview on the key trends and developments across the various media in Thailand – newspapers, magazines, websites, social media, influencers, digital TV, OTT TV and radio.
The Thailand Media Landscape is an annual report published by InfoQuest, a leading media intelligence service provider and Thai online news agency. InfoQuest is a media partner of PR Newswire.
The Thailand Media Landscape 2021 report includes:
COVID-19's impact on ad spend in Thailand
Download the 2021 Thailand Media Landscape Report now to learn more.