4 Steps to a Personalized PR Lifecycle

Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.

Personalization revolutionized marketing, and it can drive success for your PR campaigns. With the right tools, you can boost ROI and yield superior results from earned media.

Our ebook, 4 Steps to a Personalized PR Lifecycle, provides a framework to help you increase the impact of PR.


  • Transform a typical earned media campaign into a personalized communications strategy
  • Identify the best media influencers to reach your audiences
  • Increase your ROI by improving results and scaling your efforts

It's time to make PR personal.

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