The long-coveted relationship with C-suite personnel is coming to fruition for global comms professionals, with 47% now reporting directly to the CEO. This is a notable contrast to the 2020 report, in which 57% of respondents reported that comms was part of the marketing function.
With feedback from the 440 industry professionals across 10 countries, the Global Comms Report (created in partnership with PRWeek) details that strategic communicators have made more progress on this front than in any of the previous years of this study and any prior to that.
Download the free e-book today and take an in-depth look at the tactics and sentiments that are top-of-mind for communicators the world over.