CISION Impact

Measure the impact of Earned Media coverage from view to purchase with digital precision that captures real audience attributes, behaviors and conversion.

Say goodbye to vanity metrics such as potential reach and say hello to PR attribution.
Unlock actual influencer and end audiences of placed media.

Reach Metrics

Confirm true achievement of reach goals for end audiences following a launch. See the total number of views, unique visitors and repeat visitors who have accessed your placed media.

Engagement Metrics

Understand the end audience's engagement with multimedia following a launch. Structure future press releases based on what your typical audience prefers.

True Demographic Data

See a breakdown of details on your placed media's end audiences. Explore unexpected demographics for new potential customer segments. Adjust messaging to resonate with known segments.

True Firmographic Data

See a breakdown of your placed media's end audiences. Explore unexpected firmographics for new potential customer segments. Adjust messaging to resonate with known segments.

Website Conversions

Track whether those who view placed media end up on a company website, whether the next day or even a few months later. Get closer to proving comms value and a return on investment.

Companies utilizing PR Newswire to spread the word about new campaigns can now understand their influencers and end consumers and discover the power of PR attribution with Cision Impact.

Client Stories

By working with PR Newswire, we explored new and interesting news angles for the outcomes of our corporate social responsibility program and presented them in a more attractive Multimedia News Release format. This is an effective tool to help readers experience the event, especially through multimedia assets that are easy to access. Download >

—— Golden Agri-Resources

PR Newswire's services complemented our efforts to reach out to the relevant media with its wide range of on-boarded media outlets. Without this service, some media outlets might not have been accessible to us. Download >

—— Manulife Singapore

Over the years, Air China leverages PR Newswire’s global media network to successfully distribute press releases in local languages to more than 20 countries and regions to better demonstrate its brand value to the public. The sincere efforts by the PR Newswire team play a key and positive role in enhancing Air China’s brand recognition globally, and we look forward to broader and deeper cooperation in the future. Download >

—— Air China

We are delighted to have PR Newswire as a distribution partner to amplify our reach globally with our first international communication campaign. PR Newswire’s Multimedia News Release helps us to deliver our messages in a more interactive and effective way. Download >

—— Incheon Global Campus

It was the first time the head office in South Korea sent out a multimedia release. It was a good try as we could engage our target audiences with visuals including videos, as well as localise the release in multiple languages to boost engagement and media pickups. We would like to thank PR Newswire Korea for making our first multimedia release a success. Download >

—— LG Group

We wanted to use a different communication approach and decided to work with PR Newswire even though we were unsure what to expect at the beginning. Fortunately, PR Newswire was able to work seamlessly with us and facilitate our requests by providing professional inputs and suggestions. It is very satisfying to see our news release can be shared globally in just a click away. Download >

—— Jakarta Land

By leveraging PR Newswire’s extensive and credible media network, our story was published verbatim in hundreds of media outlets across Asia. PR Newswire was able to bring our company great benefits on a global scale! Download >

—— ANX International

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