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Information You Can Use. Knowledge You Can Trust

The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.

The purpose of the Knowledge Centre is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.

Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR.

If you don’t see the information you need here, email us.Our experts are always available to help you reach your communications goals.

Featured Knowledge Center Content

2017-18 Asian Media Landscape - Hong Kong, Singapore, Taiwan & Malaysia

The 2017-18 edition provides updates on the recent developments in the media scenes of these four countries, which are still some of the most competitive markets in the world.

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Case Study: Incheon Global Campus

Incheon Global Campus (IGC), a national project established by the Korean government and Incheon Metropolitan City to create the best educational hub in Northeast Asia, adopted a multimedia communications approach to ensure their messages cut through the clutter and resonate with their relatively younger audiences.

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Case Study: LG

To commemorate its 70th anniversary, LG partnered with worldrenowned designer Tokujin Yoshioka to showcase a large-scale light art exhibition at the 2017 Milano Design Week, the world’s largest design show.

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