Based on our content team's experience, the challenges that companies often face in their content planning and production process include:
- Creating newsworthy stories that attract their target audience.
- Uniquely positioning their brand.
- Building an effective communications strategy.
- When to publish their content to maximize awareness.
- Attracting international media outlets' attention.
Content Planning
Based on your company's goals, we will help you create a content roadmap to keep you on track and move towards your messaging objectives. This will include a customized communications strategy and scheduling plan for news events such as corporate announcements and PR activities.
Content Creation
Based on the nature of your business, industry, product and target audience, we will analyze and identify the news value of the key messages you wish to highlight and create newsworthy press releases that maximize editorial pick up and sharing, improve search visbility and deliver your company's brand value to your target audience.
Client Stories
By working with PR Newswire, we explored new and interesting news angles for the outcomes of our corporate social responsibility program and presented them in a more attractive Multimedia News Release format. This is an effective tool to help readers experience the event, especially through multimedia assets that are easy to access. Download >
PR Newswire's services complemented our efforts to reach out to the relevant media with its wide range of on-boarded media outlets. Without this service, some media outlets might not have been accessible to us. Download >
Over the years, Air China leverages PR Newswire’s global media network to successfully distribute press releases in local languages to more than 20 countries and regions to better demonstrate its brand value to the public. The sincere efforts by the PR Newswire team play a key and positive role in enhancing Air China’s brand recognition globally, and we look forward to broader and deeper cooperation in the future. Download >
We are delighted to have PR Newswire as a distribution partner to amplify our reach globally with our first international communication campaign. PR Newswire’s Multimedia News Release helps us to deliver our messages in a more interactive and effective way. Download >
It was the first time the head office in South Korea sent out a multimedia release. It was a good try as we could engage our target audiences with visuals including videos, as well as localise the release in multiple languages to boost engagement and media pickups. We would like to thank PR Newswire Korea for making our first multimedia release a success. Download >
We wanted to use a different communication approach and decided to work with PR Newswire even though we were unsure what to expect at the beginning. Fortunately, PR Newswire was able to work seamlessly with us and facilitate our requests by providing professional inputs and suggestions. It is very satisfying to see our news release can be shared globally in just a click away. Download >
By leveraging PR Newswire’s extensive and credible media network, our story was published verbatim in hundreds of media outlets across Asia. PR Newswire was able to bring our company great benefits on a global scale! Download >
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