Advertising
Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertisers
LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched inNorth America (US and Canada), UK, EU (France, Ge...
2022-06-28 03:00
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IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sy...
2022-06-27 21:00
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IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sy...
2022-06-27 21:00
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Onion Global Filed 2021 Annual Report on Form 20-F
GUANGZHOU, China, June 27, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people in China and across...
2022-06-27 20:37
3965
iClick Interactive Releases Metaverse Livestreaming Mobile App Arohar
Brings livestreaming to the metaverse for the first time HONG KONG, June 27, 2022 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform inChina that empowers worldwide brands with full-stack consum...
2022-06-27 17:40
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Hyundai Motor's 'The Bigger Crash' Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity
* Hyundai's brand campaign ad won Silver Lions in the Outdoor Billboard Campaign and Print categories in the automotive sector * 'The Bigger Crash' campaign was also shortlisted in the Design Lions category at Cannes Lions International Festival of Creativity * 'The Bigger Crash' highlights ...
2022-06-27 15:00
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LeadSquared secures $153mn from WestBridge Capital; Turns Unicorn
ATLANTA, June 24, 2022 /PRNewswire/ -- Sales automation platform, LeadSquared
2022-06-24 14:17
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New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
2022-06-23 21:00
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New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
2022-06-23 21:00
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Acclime announces strategic expansion into India with acquisition of CIBC
HONG KONG, June 23, 2022 /PRNewswire/ -- Asia Pacific's premier corporate services provider, Acclime, has announced its strategic expansion intoIndia with the acquisition of leading corporate services consultancy, Concept International Business Consulting (CIBC). Co-Founder and CEO of Acclime, M...
2022-06-23 16:38
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PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region
HONG KONG, June 23, 2022 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, launched its APAC Media Landscape 2022 report today. The report offers comprehensive insights into trends and developments in the media industry across 9 ...
2022-06-23 10:00
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Onion Global's Strategy Helps Chinese Brands "Go Global"
GUANGZHOU, China, June 22, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people inChina and across ...
2022-06-22 16:00
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CNN's 'Mission: Ahead' meets the innovators transforming the world of human mobility
Special coverage airs June 20-24, with a 30-minute program airing June 25-27
HONG KONG, June 22, 2022 /PRNewswire/ -- This month on 'Mission: Ahead'
2022-06-22 11:09
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ADVERTISING'S LEADERS SET PATHWAY TO NET ZERO INDUSTRY WORLDWIDE
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES, France, June 22, 2022 /PRNewswire/ -- Leaders from many of the largest companies and associations in the world's advertising industry have announce...
2022-06-22 00:03
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Celonis Selects Movable Ink for Scaled 1:1 Content Personalization
NEW YORK, June 21, 2022 /PRNewswire/ -- Movable Ink, the leading global software content personalization provider, announces it has been selected by Celonis, the global leader in execution management, to power personalization across its marketing program. Celonis is one of the world's few 'decaco...
2022-06-21 17:40
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IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at theCannes Lions International Festival of Creativit...
2022-06-20 22:00
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ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global Advertising, Technology, Insights and Data
Under its new corporate entity, Big Village unites adtech, insights and media, under one roof to solve the industry's biggest pain points and advance advertising forward for a new era NEW YORK, June 18, 2022 /PRNewswire/ -- ENGINE, a global advertising, technology, and data company, today announ...
2022-06-18 07:00
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DEFY DIMENSIONS WITH SHUTTERSTOCK'S 3D GALLERY EXPERIENCE POWERED BY TURBOSQUID AT CANNES LIONS
Includes Interactive 3D Animated Entrance Installation, Exclusive Portrait Studio and 3D Marketplace Showcase NEW YORK, June 17, 2022 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), one of the leading global creative platforms for transformative brands and media companies, today announced ...
2022-06-17 18:01
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HAVAS HEALTH & YOU APPOINTS ELIZABETH EGAN OF HAVAS LYNX TO CEO, HH&Y EUROPE
Appointment Bolsters Capabilities in Fast-Growing European Market Alongside New Havas Lynx Group Leadership NEW YORK, June 17, 2022 /PRNewswire/ -- To support a region that has doubled in size since 2017 and has won over 60% of its pitches in the last year alone, Havas Health & You (HH&Y) today ...
2022-06-17 16:00
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MoEngage Email Benchmark Report Demonstrates the Value of Personalization and Automation
Global report analyzes 5 billion marketing emails for patterns of success,
reveals a 24x increase in unique click-through rate when emails are dynamically
personalized
SAN FRANCISCO, June 16, 2022 /PRNewswire/ -- MoEngage
2022-06-16 22:00
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