Advertising
Integral Ad Science and Mediaocean Partner to Transform Campaign Management
MUMBAI, India, Dec. 10, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, a...
Eagle Eye powers Pret A Manger's Loyalty Beta Trial 'Pret Perks'
LONDON, Dec. 9, 2021 /PRNewswire/ -- Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform. This innovative loyalty beta programme builds upon the success of Pret's Coffee S...
MoEngage Raises Additional Funding of $30M led by Steadview Capital, Achieves 120% Growth YoY
SAN FRANCISCO, Dec. 8, 2021 /PRNewswire/ -- MoEngage
HUAWEI Ads Secures App Growth Awards Win
BERLIN, Dec. 8, 2021 /PRNewswire/ -- HUAWEI Ads has secured a win at this year's
App Growth Awards
Olay celebrates fearless healthcare frontliners with USD $1.9 million donation as part of a new campaign
SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- Skincare brand, Olay, announced today the launch of a new appreciation campaign for healthcare workers inSingapore as they continue in the battle against COVID-19. As part of the campaign, it has donated USD$1.9 million worth of Olay products to healthcare ...
2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communications kicks off
BEIJING, Dec. 8, 2021 /PRNewswire/ -- Under the aegis of the National Radio and Television Administration ofChina and the People's Government of Beijing Municipality, 2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communic...
The Macallan Debuts the Macallan Experience in Shanghai, the Brand's Largest Consumer Engagement Experience Ever
* The Macallan Experience marks a milestone this December as it launches The Macallan Experience showcase inShanghai; the largest ever showcase of its kind for the brand in the world. * Sitting on a 4,000 square meter exhibition space at the Museum of Contemporary Art Shanghai (MoCA), visitor...
Asia Podcast Festival 2021 is Successfully Held
SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- A crowd of close to 1,000 participants composed of creatives, podcast industry professionals, and aspiring podcasters gathered online to celebrate the Asia Podcast Festival 2021. Held virtually from the 6th of November to3rd December 2021, the event started...
Vayyar to provide fall detection powered by touchless technology compatible with new Amazon Alexa Together service
Sensors based on 4D imaging radar can instantly identify falls, and prompt Alexa to ask if the user wants to call the Urgent Response emergency helpline and notify a caregiver. - Vayyar Care is a camera-free solution that provides round-the-clock protection for seniors living at home, while main...
ViacomCBS and CJ ENM Announce Global Strategic Partnership
Comprehensive Deal to Deliver World-Class Entertainment Across Streaming Platforms Paramount+ to Debut in Asia As Exclusive Bundle with TVING in 2022 NEW YORK and SEOUL, Korea, Dec. 7, 2021 /PRNewswire/ -- ViacomCBS (NASDAQ: VIACA, VIAC) and CJ ENM today announced a new strategic partnership tha...
New Clarivate Report Reveals Luxury Brands are Accelerating Digital Transformation to Meet Demands of Changing World
LONDON, Dec. 7, 2021 /PRNewswire/ -- Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new report,Luxury brands: Re-calibrating brand strategies for a changing world. Luxury brands are re-calibrating and...
Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings
Acquisition will add ability to optimize messaging and delivery to targeted audiencesfor maximum campaign effectiveness DALLAS, Dec. 6, 2021 /PRNewswire/ -- Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, ...
The Korea Herald introduces: Seoul Business Agency to host "2021 TRADE WEEK" from December 7 to 10
SEOUL, South Korea, Dec. 6, 2021 /PRNewswire/ -- Following announcement covered by koreaherald.com, the Seoul Business Agency (SBA) will host the2021 TRADE WEEK in a hybrid online and offline format fromDecember 7 to 10 on Sebitseom Island inSeoul. SBA is a city-run agency that supports overseas ...
Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally
JAKARTA, Indonesia, Dec. 6, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placeme...
Onion Global Will Launch Eyelicious Cosmetic Contact Lens Brand
GUANGZHOU, China, Dec. 3, 2021 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people inChina and across A...
Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally
MUMBAI, India, Dec. 3, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements....
Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60
MALVERN, Pa., Dec. 3, 2021 /PRNewswire/ -- Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. Scala, part of the STRATACACH...
Several trump cards for Helsinki in the competition between startup cities - Slush brings growth entrepreneurs together again after a year's break
HELSINKI, Dec. 1, 2021 /PRNewswire/ -- The world's leading startup event, Slush 2021, will be organised at the Helsinki Expo and Convention Centre on 1-2 December bringing together the world's leading founders, investors, executives, and media for a curated gathering of 8,800 attendees from 90 co...
Performance Marketing Playbook takes place tomorrow 2 Dec, dissecting the latest trends and strategies
HONG KONG, Dec. 1, 2021 /PRNewswire/ -- Taking place virtually tomorrow 2
December, Performance Marketing Playbook
iClick Interactive Asia Group Limited Reports 2021 Third-Quarter Unaudited Financial Results
- Enterprise Solutions achieves eighth consecutive quarter of record results - - Marketing Solutions revenue grows 11% year-over-year to US$67 million - HONG KONG, Nov. 30, 2021 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (Nasdaq: ICLK), a leading enterpris...
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