Advertising
IAS Study Shows Ad Context Increases Memorability Up to 40%
JAKARTA, Indonesia, Sept. 7, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq:
IAS), a global leader in digital media quality, today releasedThe Context Effect
2021-09-07 16:01
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Exploring China's Ocean Civilization: Documentary "Return to Zai Tun" is on National Geographic
QUANZHOU, China, Sept. 7, 2021 /PRNewswire/ -- Documentary film "Return to Zai Tun" is airing on National Geographic starting from September 4, broadcasting to 170 countries and regions worldwide in 43 languages, to reveal the story of Quanzhou, where has been included among UNESCO World Heritage...
2021-09-07 12:29
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Joy Spreader Embracing Marketing through Premium-placed Short-form Videos, Leads to a Promising Outlook
BEIJING, Sept. 7, 2021 /PRNewswire/ -- On August 30, Hong Kong-listed Joy Spreader Group (HKG:6988, "the Group", "Joy Spreader") announced its 2021 H1 results. The H1 financial report shows that the performance-based marketing business based on short-form video (SFV) has becomes an important part...
2021-09-07 08:23
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Joy Spreader Accelerates Build-up of Private Traffic, Which May Become a New Growth Engine
BEIJING, Sept. 6, 2021 /PRNewswire/ -- Private traffic has become a hot topic in the mobile internet sector over the past few years and is increasingly becoming an essential means of marketing with a number of advantages, including the ability to leverage a direct-to-consumer model, reusability, ...
2021-09-06 09:38
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Joy Spreader's Revenue Surges to Reach over HK$600 Million for H1 2021
BEIJING, Sept. 6, 2021 /PRNewswire/ -- Joy Spreader Group Inc. (HKG: 6988, "the Group", "Joy Spreader"), a leading marketing technology company focused on serving the mobile new media-based consumption market and the mobile internet sector in which traffic can be monetized, onAugust 30 released i...
2021-09-06 08:56
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Smaato's H1 2021 Trend Report Highlights a Publisher Revenue Rally
Data From Their OTT/CTV Platform and Proprietary Header Bidding Solution Cite Publisher Revenue Gains in H1 SAN FRANCISCO, Sept. 4, 2021 /PRNewswire/ -- Omnichannel ad tech platform and ad server Smaato published its H12021 Trend Report, celebrating that their publishers have not only recovered ...
2021-09-04 00:16
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BORN Group Establishes Philippine Office
METRO MANILA, Philippines, Sept. 3, 2021 /PRNewswire/ -- BORN Group, an award-winning global agency (a subsidiary of Tech Mahindra) that combines creative design, content production and ecommerce services, is excited to announce their expansion intothe Philippines with a new Metro Manila office. ...
2021-09-03 03:07
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House of Rose Professional Announces Partnerships with Mastercard, Diageo, Fonterra for 2021 "Better World" Edition of Break the Ceiling Touch the Sky to Advance Global Gender Diversity & Inclusion
SINGAPORE, Sept. 2, 2021 /PRNewswire/ -- House of Rose Professional Pte. Ltd (HORP)today announced partnerships with Mastercard, Fonterra and Diageo for its 2021"Better World" Edition of Break the ceiling touch the sky® - the success and leadership summit for women, which will take place virtual...
2021-09-02 17:10
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Joy Spreader Posts 285.24% Growth in SFV-based E-commerce Business Revenue for H1 2021 Driven by Several Growth Engines
BEIJING, Sept. 2, 2021 /PRNewswire/ -- Joy Spreader Group Inc. (HKG:6988, "the Group", "Joy Spreader"), a leading marketing technology company listed inHong Kong, recently announced its interim results for the first six months ended June 30, 2021. Joy Spreader achieved revenue of HK$624 million (...
2021-09-02 15:57
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Joy Spreader Witnesses Jump in Profitability due to Improved Margins and Expanded Share of SFV-based E-commerce Marketing Business
BEIJING, Sept. 2, 2021 /PRNewswire/ -- Joy Spreader Group Inc. (HKG:6988, "the Group", "Joy Spreader"), a leading marketing technology company listed inHong Kong, announced its interim results for the first six months ended June 30, 2021 , during which the firm achieved revenue ofHK$624 million (a...
2021-09-02 15:55
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Joy Spreader Further Strengthens Competence in Technologies with R&D Investment Increasing 712.5% during First Half of 2021
BEIJING, Sept. 2, 2021 /PRNewswire/ -- Innovation is the core competiveness of high-tech companies while research and development investment is often regarded as one of the key indicators for measuring the growth potential of these firms. Joy Spreader Group Inc. (HKG:6988, "the Group", "Joy Sprea...
2021-09-02 11:34
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Integral Ad Science Acquires Connected TV Advertising Leader Publica
Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform JAKARTA, Indonesia, Sept. 2, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV...
2021-09-02 09:00
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Visit Korean Heritage Campaign to showcase "Hansik" cuisine in London
SEOUL, South Korea, Sept. 1, 2021 /PRNewswire/ -- The Cultural Heritage Administration (CHA) and the Korea Cultural Heritage Foundation (CHF) jointly started the second leg of the Visit Korean Heritage Campaign inLondon. Starting fromAugust 30, the advertisement for Hansik, or Korean cuisine, has...
2021-09-01 18:32
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Joy Spreader Group Inc. to Grasp the Opportunity of Cross-platform Business Integration Booming Growth
BEIJING, Sept. 1, 2021 /PRNewswire/ -- Joy Spreader Group Inc. (HKG:6988, "the Group", "Joy Spreader"), a leading marketing technology company, achievedHK$647 million (approx. US$82.8 million) in gross merchandise value (GMV) of products from e-commerce retailers sold via short-form video (SFV...
2021-09-01 18:26
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Joy Spreader Group Inc. Attributes Strong Growth of Its 2021 Interim Results to Three Key Competitive Advantages
BEIJING, Sept. 1, 2021 /PRNewswire/ -- Joy Spreader Group Inc.(HKG:6988, "the
Group", "Joy Spreader"), a leading marketing technology company listed inHong
Kong, announced its interim results
2021-09-01 17:18
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PR Newswire launches Cision Social Listening in Asia-Pacific
HONG KONG, Sept. 1, 2021 /PRNewswire/-- PR Newswire announced the launch of Cision Social Listening in theAsia-Pacific region today. Cision Social Listening is embedded in the media monitoring and analysis platform Cision Communications Cloud®, with technical and data support from Brandwatch, a ...
2021-09-01 11:00
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5G Empowering the Media Transformation
BEIJING, Sept. 1, 2021 /PRNewswire/ -- This is a news report from Science and Technology Daily: On August 30, 2021, the forum of the World 5G Convention themed on 5G Accelerating and Empowering the New Development of Media Convergence was held in Yizhuang,Beijing. This forum is co-sponsored by S...
2021-09-01 01:52
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Joy Spreader Group Inc. Announces 2021 Interim Results
BEIJING, Aug. 31, 2021 /PRNewswire/ -- Joy Spreader Group Inc. (HKG: 6988, "Group"), a leading marketing technology company listed inHong Kong, announced its interim results for the first six months endedJune 30, 2021 on August 30, 2021, whereby the firm achieved revenue of HK$624 million (approx...
2021-08-31 18:54
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INFiLED Launches Cutting Edge Outdoor LED Rental Solution TITAN-X
SHENZHEN, China, Aug. 31, 2021 /PRNewswire/ -- INFiLED, leading global manufacturer of LED displays, is delighted to officially announce the launch of its new cutting-edge outdoor rental solution, TITAN-X, after several months of hard work and dedication. As part of the INFiLED DNA, the idea b...
2021-08-31 15:00
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MatchCraft Announces Support for Google Smart Bidding
Creator of award-winning digital ad platform, AdVantage™, announces support for Google Smart Bidding LOS ANGELES, Aug. 30, 2021 /PRNewswire/ -- Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology. Offering...
2021-08-30 19:00
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