Advertising
Forrester's B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's
2024-10-23 10:00
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Forrester's B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's
2024-10-23 10:00
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Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering
NEW YORK, Oct. 22, 2024 /PRNewswire/ -- Ascenda, the world's most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through ef...
2024-10-22 23:05
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Brandwatch Announces Key Leadership Changes to Accelerate Growth and Innovation
CHICAGO, Oct. 21, 2024 /PRNewswire/ -- Brandwatch, the global leader in social media intelligence, today announced several strategic leadership changes to drive continued growth and innovation. Channing Ferrer has been promoted to Global President of Brandwatch. In this expanded role, Ferrer wi...
2024-10-21 23:00
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GlodaStory Hosts Exclusive Event to Showcase Data-Driven Omnichannel Social Commerce Solution
NEW YORK, Oct. 21, 2024 /PRNewswire/ -- GlodaStory, North America's first full-service social commerce agency in the "social to sales" sector, is excited to announce its official launch event in Times Square,New York City. Titled #GlodaStory Power Your Growth#, the event to be held this Friday, O...
2024-10-21 21:00
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Simon Curran to Join Rokt as Chief Development and Culture Officer
NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced thatSimon Curran will join the company as Chief Development and Culture Officer. In this newly created position,...
2024-10-17 21:00
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Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to "Talk to Abby" to Start and Manage Every Aspect of Advertising Campaigns
HONG KONG, Oct. 16, 2024 /PRNewswire/ -- Taboola
2024-10-16 10:21
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LG CNS Introduces AI-Powered 'LG Optapex' to U.S. Advertising Market at Amazon Ads' unBoxed 2024 Event
* LG Optapex, a global version of MOP, is a digital marketing optimization platform - AI: Analyzes ad performance metrics and product sales data to predict future ad results - Mathematical Optimization: Leverages advanced algorithms to dynamically optimize bids, budget allocation, and automate...
2024-10-15 21:00
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Xinhua Silk Road: China's baijiu brand Fenjiu actively integrates into international markets
BEIJING, Oct. 15, 2024 /PRNewswire/ -- China's reputed baijiu brand Fenjiu, as
one of the first baijiu brands to go global, has actively integrated into the
international markets, making valuable explorations and attempts to promote
marketing innovation and overseas growth of Chinese baijiu.
2024-10-15 18:51
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Forrester To Honor Winners Of Its 2024 Technology Awards At Technology & Innovation Summit APAC
Macquarie Banking and Financial Services and Contact Energy will be recognized
for aligning their technology and business strategies to drive growth
SYDNEY, Oct. 14, 2024 /PRNewswire/ -- Forrester
2024-10-14 09:00
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Jia He presents tailor made celebrations and anniversaries galore commemorating Jia He's anniversary festivities
SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Jia He Grand and Jia He Chinese Restaurant are excited to announce their upcoming anniversary celebration. From November 2024 to December 30th, 2024, the restaurants will offer a variety of special promotions and culinary delights to commemorate this specia...
2024-10-11 20:41
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MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY
LONDON, Oct. 11, 2024 /PRNewswire/ -- Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn't have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aime...
2024-10-11 18:43
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IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS
Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform...
2024-10-11 17:04
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Constant Contact Acquires Business of Txtify Technologies to Enhance Growth Offerings for its Small Business Customers
Deal strengthens the platform's lead generation and social media monetization
capabilities, empowering small businesses to convert followers into customers
and accelerate their growth
WALTHAM, Mass. and TORONTO, Oct. 11, 2024 /PRNewswire/ -- Constant Contact
2024-10-11 01:05
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Just Eat Takeaway.com Partners with Rokt to Expand Retail Media Programme
* Rokt's AI technology will enable the food delivery platform to offer relevant post-purchase messages to its 82 million active customers across its brands, including Just Eat in the UK and Lieferando inGermany * Company partners with Rokt to enhance the customer experience globally and gives...
2024-10-09 19:00
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Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism
* Zhoushan and Trip.com Group join forces to drive island tourism development and enhance global brand influence SHANGHAI, Oct. 8, 2024 /PRNewswire/ -- Trip.com Group and Zhoushan Municipal Development and Reform Commission have jointly launched the "Hello Zhoushan" x Trip.com Group YOYO-themed...
2024-10-08 11:54
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Globally Renowned MarTech Platform, Netcore Cloud Announces Strategic Partnership with Tall Bob Collaboration to enhance Customer Engagement capabilities for customers in Australia and New Zealand
SYDNEY, Oct. 8, 2024 /PRNewswire/ -- Netcore Cloud
2024-10-08 08:00
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TECNO and Lay Zhang Jointly Launch "Unstoppable Step" Film, Encouraging SEA Youngsters to Harness the Power of Every Step that Counts for Better Self
TECNO and Lay Zhang's shared spirit inspires Southeast Asian youngsters to stop at nothing in taking every step to achieve their dreams. HONG KONG, JAKARTA, Indonesia, MANILA, Philippines and KUALA LUMPUR, Malaysia, Oct. 7, 2024 /PRNewswire/ -- Innovative technology brand TECNO, together with its...
2024-10-07 10:00
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Maropost breaks records in G2 Fall 2024 Reports
Maropost earns 17 badges across 70 G2 reports, including nine new accolades and eight for mid-market excellence TORONTO, Oct. 2, 2024 /PRNewswire/ -- Building on its G2 Summer Reports success, Maropost Marketing Cloud shattered records in G2's Fall 2024 Reports, securing an unprecedented 17 badg...
2024-10-02 01:16
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iClick Interactive Asia Group Limited Announces Change of Auditor
HONG KONG, Sept. 30, 2024 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a renowned marketing cloud platform inChina that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced that it has appointed WWC, P.C. Cert...
2024-09-30 21:20
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Week's Top Stories
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Sonilo Raises $11M to Build the AI-Native Audio Stack for Video
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Visa returns as title sponsor for 2026 MAMA AWARDS; Visa Presale registration begins 13 October
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