Beverages
Paris Baguette Signed Official Partnership with Tottenham Hotspur FC
Accelerates the European & Global Market Expansion with Sports Marketing Strategy * Premier League football club featuring Son Heung-min and upcoming player Yang Min-hyeok * Aims to increase global awareness, specifically in the UK and Europe, and enhance customer communication * Campai...
2025-01-08 08:05
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Brewing Connections and Spotlighting Café Culture: MIFB 2025 Hosts MNCC in Collaboration with MSCA
KUALA LUMPUR, Malaysia, Jan. 6, 2025 /PRNewswire/ -- The Malaysian International Food and Beverage Trade Fair (MIFB) proudly announces its partnership with theMalaysia Specialty Coffee Association (MSCA) to host the Malaysia National Coffee Championship (MNCC) from 2025 to 2027. This collaborati...
2025-01-06 14:00
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Xinhua Silk Road: Chinese baijiu producer Wuliangye launches new 3D ad in New York Times Square
BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye
launched a new 3D advertisement in New York Times Square,the United States,
sending the message of "harmony" to global audience at the beginning of 2025.
2025-01-04 23:08
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Celebrating Success: The European Wines Ambassadors Campaign concludes with impactful initiatives across Asia
HONG KONG, Dec. 31, 2024 /PRNewswire/ -- The European Wines Ambassadors Campaign inAsia proudly announces the successful conclusion of its three-year initiative, which ran fromJanuary 2022 to December 2024. This campaign focused on delivering high-quality education about European wines inMainland...
2024-12-31 14:00
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Xinhua Silk Road: Chinese baijiu maker partners with Hong Kong biz, culture circles to expand overseas market
BEIJING, Dec. 23, 2024 /PRNewswire/ -- When a tasting to savor the mellow flavor of Fenjiu was held inHong Kong recently, the Shanxi-headquartered Chinese baijiu maker speeded up its pace to expand its overseas market. On September 27, more than 100 representatives and experts from the business, ...
2024-12-23 18:07
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Mintel's report: 74% of Thais seek to improve their weight amid rising obesity rates
BANGKOK, Dec. 23, 2024 /PRNewswire/ -- One in four (25%) Thais identified themselves as overweight or obese, with 11% considering themselves underweight, according to Mintel'sWeight Management Diets – Thai Consumer – 2024 report. However, data fromThailand's Ministry of Health in 2023 revealed th...
2024-12-23 12:00
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dsm-firmenich unveils 'Milky Maple' as the Flavor of the Year 2025, bringing comfort and connection with every sip and bite
A harmonious blend of creamy milk and rich maple, 'Milky Maple' captures a global desire for warmth, indulgence and wellbeing in 2025. MAASTRICHT, Netherlands, Dec. 18, 2024 /PRNewswire/ -- dsm-firmenich, a global leader in nutrition, health, and sustainable innovation, proudly announces 'Milky ...
2024-12-18 17:16
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Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
Partnership with Tottenham Hotspur deepens Tiger's commitment to championing football passion and collective progress, aligning with its belief that progress is not a solo act SINGAPORE, Dec. 17, 2024 /PRNewswire/ -- Tiger® Beer continues to champion boldness and progress, proudly becoming the O...
2024-12-17 14:00
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European Wine Ambassadors Elevates European Wines Awareness in Asia with Successful Masterclasses and Study Trips to Spain and Greece in 2024
HONG KONG, Dec. 16, 2024 /PRNewswire/ -- Following last year's successful series of events inAsia, European Wine Ambassadors has been tasked in 2024 to further build on the reputation and create awareness for three European Wine Regions: the Interprofessional Wine Council D.O. La Mancha, Unione C...
2024-12-17 10:13
2384
Amai Proteins succesfully completed world's first human clinical trial on effects of sweet proteins, with sweelin®
REHOVOT, Israel, Dec. 17, 2024 /PRNewswire/ -- Amai Proteins
2024-12-17 09:00
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/C O R R E C T I O N -- Heineken/
In the news release, Max Verstappen Joins the Celebration as Heineken's Player 0.0 Champion is Crowned, issued14-Dec-2024 by Heineken over PR Newswire, we are advised by the company that a factual correction is required for the first and second paragraph, first and third sentence, should read "In...
2024-12-15 22:08
4668
Macaronesian Stories, a moving campaign to rebuild a dream buried by La Palma's volcano in the Canary Islands
Today is the launching of the short film 'The dream that beat a volcano'
2024-12-13 22:46
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Kerry Expands Customer Co-Creation Centre in Bangkok to Support Taste and Beverage Innovation
BANGKOK, Dec. 13, 2024 /PRNewswire/ -- Kerry, a global leader in taste and
nutrition, recently opened an expanded Customer Co-Creation facility in Bang Na,
Bangkok, strengthening the company's capacity to foster creative innovation
partnerships with customers in the region.
2024-12-13 16:00
4247
Most Impactful Marketing Campaigns in 2024 Across APAC Celebrated at Prestigious MMA SMARTIES APAC 2024
SINGAPORE, Dec. 13, 2024 /PRNewswire/ -- The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that showcased the best of what APAC has to offer, bringing together the region's most visiona...
2024-12-13 10:00
3269
Driving Sustainability in Thailand's F&B Industry
JAKARTA, Indonesia, Dec. 11, 2024 /PRNewswire/ -- Thailand, a leading global tourism destination, is recognized by its vibrant food and beverage sectors, spanning from street food to restaurants, cafes and hotels. Being the world's 8th most popular tourist destination,Thailand's food & beverage i...
2024-12-11 20:43
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Fenjiu a cultural messenger with aroma flowing globally
FUZHOU, China, Dec. 7, 2024 /PRNewswire/ -- A report from Huanqiu.com: Fenjiu, as a Chinese liquor with thousands of years of brewing techniques and profound cultural heritage, has been actively connecting with the international community, playing the role of a cultural exchange messenger in many...
2024-12-07 11:42
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Mekhong Hosts "Mekhong The Spirit Competition 2024" for 7th Consecutive Year, Promoting Soft Power Through Thai-Inspired Cocktails
BANGKOK, Dec. 6, 2024 /PRNewswire/ -- Mekhong continues to empower and inspire Thai mixologists on the global stage through theMekhong The Spirit Competition 2024. Now in its seventh consecutive year, the competition showcases the artistry of Thai mixologists and their world-class cocktail creati...
2024-12-06 11:30
3349
Madison Auction | Catch a Glimpse of The 2024 December Live Auction
HONG KONG, SHANGHAI and SINGAPORE, Dec. 5, 2024 /PRNewswire/ -- Following the success of our Live Auction inSeptember 2024, we are pleased to present our December Auction onDecember 7th. The auction features 234 lots of global fine wines and 98 lots of selected spirits, showcasing renowned names ...
2024-12-05 16:30
3263
The Coffee Bean & Tea Leaf™ Partners with Ekaagra Ostalaritza to Brew Bold Expansion Across India
SINGAPORE, Dec. 5, 2024 /PRNewswire/ -- The Coffee Bean & Tea Leaf™, a global
specialty coffee and tea house, has taken a significant step forward in its
global expansion plans with the signing of a Master Franchise Agreement forIndia
.
2024-12-05 16:02
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Tata Consumer Products Limited Selects Arkieva Software to Manage Tea Blend Optimization Process
WILMINGTON, Del., Dec. 5, 2024 /PRNewswire/ -- Arkieva, an industry leading supply chain planning software and consulting provider, announces a supply chain planning project for Tata Consumer Products Limited (TCPL), a fast-moving consumer goods company. TCPL chose Arkieva to optimize and manage ...
2024-12-05 00:12
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