Cosmetics & Personal Care
HUDA BEAUTY TAKES OVER LONDON WITH THE MOST IMMERSIVE BEAUTY EVENT IN THE WORLD
LONDON, May 20, 2026 /PRNewswire/ -- Huda Beauty marked a significant moment for the brand with a large-scale brand immersive event in the heart of London to celebrate the launch of its debut fragrance, Easy Bake Intense Eau de Parfum. Bringing together global talent, creators, and industry insid...
2026-05-20 00:17
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Inside Purito Seoul's Decision to Cast Natalia Dyer as Its Global Face
NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul has strengthened its global brand strategy by appointing actress Natalia Dyer as its first global muse. The move marks the brand's first official ambassador partnership and is widely seen as a strategic step toward more c...
2026-05-19 17:05
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Yatsen to Announce First Quarter 2026 Financial Results on May 26, 2026
GUANGZHOU, China, May 19, 2026 /PRNewswire/ -- Yatsen Holding Limited ("Yatsen" or the "Company") (NYSE: YSG), a leading China-based beauty group, today announced that it will release its unaudited financial results for the first quarter of 2026, on Tuesday, May 26, 2026, before the open of the U...
2026-05-19 17:00
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Global Celeb-supported K-Beauty Brand: Purito Seoul Accelerates Its Rise in the Global Skincare Market
NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul is
rapidly expanding its presence in the global market following the appointment
of actress Natalia Dyer as its first global muse.
2026-05-19 16:10
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Korea Town Powered by Boutiqaat Expands Portfolio with 22 New Korean Brands, Reinforcing Its Position as the Region's Leading K-Beauty Destination
HAWALLY, Kuwait, May 19, 2026 /PRNewswire/ -- Korea Town, powered by Boutiqaat, today announced the addition of 22 new Korean beauty brands during the first quarter of 2026. This expansion reflects the growing consumer demand for K-beauty across the Gulf region and reinforces Korea Town's role as...
2026-05-19 16:10
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COSRX Ultra-Light Invisible Sunscreen SPF50 PA++++, Hits Amazon Germany No.1 After Amazon UK Success, Strengthens Thailand Leadership
BANGKOK, May 19, 2026 /PRNewswire/ -- COSRX announced that its Ultra-Light
Invisible Sunscreen SPF50 PA++++
2026-05-19 16:04
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Dr.Althea Expands Scientific Leadership With Global Cosmetic Industry Veteran
Globally recognized Korean skincare brand strengthens its scientific leadership with veteran cosmetics R&D expert Alan Meyers. NEW YORK, May 18, 2026 /PRNewswire/ -- Dr.Althea, the rapidly growing Korean skincare brand known for its viral 345 Relief Cream and barrier-focused skincare for sensiti...
2026-05-18 21:00
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Natalia Dyer Drawn to K-Beauty Skincare - Why She Chose Purito Seoul
NEW YORK, May 14, 2026 /PRNewswire/ -- Natalia Dyer has been named the first global muse for Purito Seoul, a rapidly growing global skincare brand. As K-beauty continues to gain momentum worldwide, Purito Seoul is solidifying its position beyond Korea, while Dyer—known for her natural and underst...
2026-05-15 12:16
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Natalia Dyer Named Global Muse for Purito Seoul
NEW YORK, May 14, 2026 /PRNewswire/ -- Natalia Dyer, best known for her role in
a hit global series, has been named the first global muse for Purito Seoul, a
leading global skincare brand.
2026-05-15 11:14
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TikTok Shop Powerhouse Feelingirl Scales Up, Launches on Walmart Marketplace After 3-Year Winning Streak
RANCHO CUCAMONGA, Calif., May 14, 2026 /PRNewswire/ -- Feelingirl, a self-confidence-oriented brand dedicated to redefining shapewear for every age and stage, has recently announced its official entry into Walmart Marketplace. This strategic expansion marks a pivotal milestone in the brand's miss...
2026-05-14 21:45
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Breakthrough skin-tightening device XERF™ arrives in Australia
The new radiofrequency treatment, XERF, is designed to target multiple layers of the skin while prioritizing patient comfort. SYDNEY, May 14, 2026 /PRNewswire/ -- Cynosure Lutronic's XERF is a radiofrequency-based treatment designed to tighten and revitalise skin without the need for needles, nu...
2026-05-14 16:50
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Laka Expands Sephora Presence with Online Launch of Viral Soothing Prep Lip Mask
TikTok-viral peel-off lip treatment drives strong consumer demand, surpassing 100,000 units sold across Amazon and TikTok Shop LOS ANGELES, May 14, 2026 /PRNewswire/ -- Laka, a gender-neutral Korean beauty brand specializing in lip products, today announced the online launch of its TikTok-viral ...
2026-05-14 13:01
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K-Beauty Sunscreen Leader Kolmar Korea Expands into Scalp and Hair Sun Care
* Expands sun care portfolio with "Scalp Sun Essence" and photoprotective
hair composition
* Introduces a new method for evaluating UV protection efficacy for hair,
published in an international academic journal SEOUL, South Korea, May 13, 2026
/PRNewswire/ --Kolmar Korea
2026-05-13 20:30
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Luvme Celebrates Mother's Day with "For You Mom, Strong in Every Role" Campaign
NEW YORK, May 12, 2026 /PRNewswire/ -- This Mother's Day, Luvme
2026-05-13 11:04
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L'ORÉAL LUXE AND DATALAND REVEAL EXCLUSIVE PARTNERSHIP TO CREATE GROUNDBREAKING OLFACTORY ART EXPERIENCE
TWELVE RAINFOREST-INSPIRED SCENTS CRAFTED BY L'ORÉAL LUXE IN COLLABORATION WITH REFIK ANADOL STUDIO AND THEIR LARGE NATURE MODEL, BECOME LIVING RESPONSIVE ARTWORKS AT THE WORLD'S FIRST OMNI-SENSORY MUSEUM OF AI ARTS. LEVALLOIS-PERRET, France and LOS ANGELES, May 13, 2026 /PRNewswire/ -- On June ...
2026-05-13 00:11
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Amorepacific Opens Flagship Store AMORE YONGSAN
A 'House of New Beauty' that embodies the 'Create New Beauty' corporate vision, integrating a brand showroom, a research center, and personalized beauty experiences SEOUL, South Korea, May 12, 2026 /PRNewswire/ -- Amorepacific reopened its flagship store,AMORE YONGSAN, at its headquarters in Yon...
2026-05-12 09:00
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Beetles Summer Voyage by Beetles Gel Polish Sets Sail for Summer 2026--A Color Story Designed to Be Searched, Felt, and Lived
NEW YORK, May 11, 2026 /PRNewswire/ -- This summer, Beetles Gel Polish introducesBeetles Summer Voyage, a collection designed to be searched, felt, and lived. More than color, it's a way to shift into summer—whether that means a quiet coastal morning, a citrus-bright afternoon, or a rooftop sunse...
2026-05-11 20:32
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MimiSilk Celebrates Mother's Day 2026: The Gift of Skin Confidence
MONROE, N.J. and RANCHO CUCAMONGA, Calif., May 9, 2026 /PRNewswire/ -- MimiSilk, the clinical-grade at-home beauty device brand, launched its 2026 Mother's Day campaign, offering a limited-time promotion across its full product collection. The campaign aims to provide consumers with accessible, ...
2026-05-09 22:30
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Luvme Introduces First-Ever Human Hair Base Braided Wig OwnScalp™, Bringing Salon-Like Braids into Everyday Life
NEW YORK, May 9, 2026 /PRNewswire/ -- Braided hairstyles have long been more
than a beauty choice; they are a powerful form of cultural expression and
identity within the Black community. Honoring this cultural significance, Luvme
2026-05-09 17:57
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TOOTOO Self-Develops Ultra-Olaflur, Achieving a New Breakthrough in Super Cavity Protection for Children's Toothpaste
* Acid erosion resistance increased by 5 times, remineralization effect 1.7 times higher than previous generation Olaflur HANGZHOU, China, May 8, 2026 /PRNewswire/ -- Recently, Chinese children's age-specific wash and care brand TOOTOO (a brand under Hangzhou Daoyu Xingqing Biotechnology Co., L...
2026-05-08 18:21
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