Sporting Events

Coca-Cola's World Cup AI Avatar Showcases Brand's Cutting-edge AI Innovation

BEIJING, June 24, 2026 /PRNewswire/ -- During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed AIGC creative film. Developed in collaboration with Baidu Yij...

2026-06-24 14:10 512

Fair Play Menarini International Award

Diego Milito and Emilio Butragueño among the winners of the 30th edition FLORENCE, Italy, June 23, 2026 /PRNewswire/ -- The list of winners of the 30th Fair Play Menarini International Award, scheduled forJuly 2 in Florence, continues to include great legends of world sport. Among the champions w...

2026-06-23 18:29 548

Third Edition of Great Green Run 2026 Inspires Collective Action for a Greener Future

SINGAPORE, June 23, 2026 /PRNewswire/ -- The Great Green Run 2026 (GGR26) presented by CIMB Singapore wrapped its third edition on Sunday, 14 June, drawing runners and supporters to Marina Barrage for a weekend that celebrated sustainability, fitness, and community spirit. Andrew Boey, CIMB Sing...

2026-06-23 12:14 1419

Druid Sport Secures a Record Number of AFA Partnerships Across China

BEIJING, June 23, 2026 /PRNewswire/ -- Druid Sport has strengthened AFA's commercial presence in China by securing a record portfolio of new regional partnerships for the Argentine Football Association (AFA), the reigning world champions, through its role as AFA's exclusive commercial representat...

2026-06-23 11:00 1495

Hisense Showcases "Innovating a Brighter Life" Message at FIFA World Cup 2026™

QINGDAO, China, June 22, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is bringing its vision of "Innovating a Brighter Life" to football fans around the world through its pitch-side LED messages at FIFA World Cup 2026TM.

2026-06-22 17:00 1086

Wimbledon and IBM Introduce New AI-Powered Fan Experiences and Modernized Digital Platforms for The Championships 2026

WIMBLEDON, June 22, 2026 /PRNewswire/ -- The All England Lawn Tennis Club and IBM (NYSE: IBM ) today announced new and enhanced digital fan features coming to The Championships, Wimbledon in 2026. The watsonx AI-powered capabilities are available on the Wimbledon app ...

2026-06-22 12:01 999

MONCLOS Named Official Sponsor of the 2026 KPGA Tour Hana Bank Invitational

* MONCLOS joins the KPGA Tour Hana Bank Invitational, a premier men's golf tournament featuring top players from Korea, China, and Japan * The brand provides its Bespoke Shampoo Set and PDRN Moisture Sun Cream, bringing a unique wellness care experience to the tournament * Building on previo...

2026-06-20 19:54 2356

Hong Kong Brings the PUMA HYROX World Championships to the APAC Region for the First Time in 2027

Imagery Here HONG KONG, June 20, 2026 /PRNewswire/ -- HYROX has officially announced that Hong Kong will host the 2027 PUMA HYROX World Championships. The sport's pinnacle event will take over the AsiaWorld-Expo from 10 -...

2026-06-20 08:00 3823

Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch

New Govee research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere * 53% of U.S. soccer tournament viewers prefer watching matches at home — equivalent to an es...

2026-06-18 21:14 1557

Hisense Opens Its First Hong Kong Store at JD MALL, Elevating World Cup Viewing with Premium RGB MiniLED Technology

HONG KONG, June 18, 2026 /PRNewswire/ -- Wan Chai has recently welcomed a new shopping destination. JD MALL's first Hong Kong store, located on Harbour Road in Wan Chai, officially opened on June 18. Hisense, a leading global brand in home appliances and consumer electronics, opened its first Hon...

2026-06-18 19:51 2542

Now Studio launches six series

Twenty Twenty Six ignites World Cup fever THE SEASON takes the stage HONG KONG, June 18, 2026 /PRNewswire/ -- Now TV's on-demand service, Now Studio, is curating a world-class drama line-up this season. During the World Cup, the platform delivers exciting entertainment options beyond the matches...

2026-06-18 12:34 3491

Hisense Brings Smarter Home Experiences to Families During the FIFA World Cup 2026™

QINGDAO, China, June 18, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is helping families enjoy the excitement of the FIFA World Cup 2026TM beyond the screen by creating smarter, more connected home experiences through its latest home appliance...

2026-06-18 09:42 3475

Yiwugo Merchants Showcase Their Strengths Amid World Cup Fever

YIWU, China, June 17, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As a global distribution hub for sporting goods, Yiwu supplies an estimated 70% of World Cup-related merchandise worldwide, earning it ...

2026-06-18 08:22 2493

Tamas Szabo on Pepperstone's Competitive Mindset and the Power of F1

MELBOURNE, Australia, June 16, 2026 /PRNewswire/ -- For Pepperstone, the Aston Martin Aramco Formula One Team partnership is more than a sponsorship. It reflects the same competitive spirit, speed of decision-making and performance mindset that define the way Pepperstone builds its business globa...

2026-06-16 17:40 2473

Zoomlion Kicks Off Second Employee Football League as Global Football Fever Builds

CHANGSHA, China, June 16, 2026 /PRNewswire/ -- Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion") recently opened its second employee football league near the company's headquarters in Changsha, bringing together employees from across its subsidiaries and functions as global exci...

2026-06-16 16:15 1775

CSTS Secures Inaugural Formula 1 Madrid Grand Prix 2026 Hospitality Programme for Greater China

HONG KONG, June 16, 2026 /PRNewswire/ -- CSTS today announced its appointment as Official Hospitality Partner in Greater China for the newSpanish Grand Prix 2026 in Madrid, further strengthening its position in global sports hospitality through its integrated relationship with Connexus Travel. C...

2026-06-16 13:05 2818

"Made in China" Light Rail Vehicles Support Transit Upgrades Ahead of Global Soccer Tournament in Mexico

Providing Direct Access to the Opening Match Venue and Major Match Venues in Host Cities MEXICO CITY, June 16, 2026 /PRNewswire/ -- A fleet of 115 light rail vehicles, developed by CRRC Corporation Limited ("CRRC"), serving the tournament's three host cities in Mexico...

2026-06-16 10:52 5719

VEVOR Launches "Free Ice for Game Nights" Activation in Houston

HOUSTON, June 15, 2026 /PRNewswire/ -- As a host city for big games this summer , Houston is gearing up for massive matchday celebrations at local bars, food trucks and backyard watch parties. Yet a common headache plagues every big sports event: ice shortages.

2026-06-16 09:14 2421

Phygital Contenders Astana 2026 Wraps Up with New Champions and Games of the Future 2026 Qualifiers Confirmed

More than 60 athletes earned qualification to the Games of the Future 2026 after five days of high-stakes phygital competition in Astana, where physical performance and gaming skill combined across three disciplines ASTANA, Kazakhstan, June 15, 2026 /PRNewswire/ -- Phygital Contenders Astana 202...

2026-06-15 17:06 3186

Hisense RGB MiniLED Supports FIFA World Cup 2026™ VAR Operations at the International Broadcast Centre

QINGDAO, China, June 15, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is strengthening its role at FIFA World Cup 2026TM as the tournament's Official Video Assistant Referee (VAR) Review TV Provider. With FIFA's VAR operations now fully operati...

2026-06-15 17:00 3482
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