Advertising
Common global marketing standards vital to boost trust in an age of disruptions, says ICC
PARIS and NEW YORK, Sept. 19, 2024 /PRNewswire/ -- The world's largest business association – the International Chamber of Commerce (ICC) – has issued a call for advertisers and marketers to step up as champions of robust ethical standards in the face of multiple industry disruptions and potentia...
"Make Your Way" Bata unveils brand evolution
Bata Celebrates 130 Years with a new Brand Campaign: "Make Your Way" LAUSANNE, Switzerland, Sept. 19, 2024 /PRNewswire/ -- Bata, one of the world's leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: "Make Your Way." This milestone marks a celeb...
it.com Domains Continues to Grow, Announcing Innovative Domain Solutions in APAC via Japan's #1 Registrar, GMO
TOKYO, Sept. 17, 2024 /PRNewswire/ -- A provider of innovative domains, it.com Domains, is excited to announce the availability of its domains through GMO Internet Group, a leading domain registrar with the #1 market share inJapan[1]. This cooperation brings the it com domain extension to theAsia...
/C O R R E C T I O N -- Momentum ITSMA/
In the news release, Momentum ITSMA announces 2024 Global Marketing Excellence Awards finalists, celebrating innovation and impact, issued12-Sep-2024 by Momentum ITSMA over PR Newswire, we are advised by the company that corrections are required to the job titles of the finalistsRhiannon Blackwel...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector in Milan
MILAN, Sept. 12, 2024 /PRNewswire/ -- Huawei hosted the Reaching China's Premium Audience with Huawei Summit onSeptember 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-...
Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality
NEW YORK, Sept. 12, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driven Partnership Discovery solution for advertisers in theAsia-Pacific (APAC) market. This innovative solution, which has already transformed how advertis...
7UP® ELEVATES ITS MIXOLOGY GAME WITH A NEW GLOBAL CAMPAIGN AND REFRESHING BRAND PLATFORM
- The soft drink brand's latest campaign 'Level Up With 7UP' sets out to inspire Gen Zs and Millennials around the world to make 7UP their zesty and refreshing go-to mixer, elevating any social moment - LONDON, Sept. 11, 2024 /PRNewswire/ -- #LEVELUPWITH7UP - 7UP® is excited to reveal its latest...
Assembly Strengthens India Scale with In-Market Client Growth Team
The Stagwell (STGW) agency unveils its new Bangalore office and welcomes Anish Daniel to lead operations supporting Lenovo, Fossil Group and Estée Lauder. BANGALORE, India, Sept. 11, 2024 /PRNewswire/ -- Global omnichannel media agency, Assembly, announced today the continuation of its expansio...
Transcom Applauded by Frost & Sullivan for Delivering Excellent Customer Services and Experiences, and its Competitive Strategies
Transcom connects deep-seated domain and operational knowledge with state-of-the-art technology, redefining outsourcing services and helping enterprises elevate business performance. SAN ANTONIO, Sept. 10, 2024 /PRNewswire/ -- Recently Frost & Sullivan assessed the customer experience management...
ZEASN Is Now Whale TV
Leading Independent TV OS Maker Rebrands to Build Industry and Consumer Awareness SINGAPORE, Sept. 10, 2024 /PRNewswire/ -- Whale TV™ today announced its new brand identity as part of the company's initiative to establish itself as a consumer-facing brand. With 41.1M+ monthly active users of its...
Richworks International Sdn. Bhd: Developing Unstoppable SMEs: How To Navigate and Conquer Economic Turbulence
KUALA LUMPUR, Malaysia, Sept. 9, 2024 /PRNewswire/ -- In the ASEAN region, one
of the fastest-growing regions of the global economy
Guideline Launches First Cross-Media Ad Spend Visibility into China
Advertisers, Media Now Able to Track Chinese Ad Demand with Guideline SYDNEY, Sept. 9, 2024 /PRNewswire/ -- Guideline, the world's leading provider of advertising intelligence and media planning solutions, has today delivered the first cross-media visibility into Chinese media expenditure with t...
Momentum ITSMA research links mature thought leadership to superior business performance
LONDON and BOSTON, Sept. 6, 2024 /PRNewswire/ -- Leading growth consultancy and pioneer of Account-Based Marketing, Momentum ITSMA, has unveiled findings from its 2024 Global Thought Leadership Benchmark, revealing a connection between the maturity of thought leadership programs and superior busi...
CHARLES & KEITH Taps on South Korean Designer Seokwoon Yoon for 'Designer in Residence' Pilot Project
SEOUL, South Korea, Sept. 6, 2024 /PRNewswire/ -- CHARLES & KEITH is pleased to announce the launch of its first-ever 'Designer in Residence' project, an initiative aimed at supporting emerging fashion creatives by providing them a platform to showcase their designs and contribute to the evolutio...
Appier transforms Huy Thanh Jewelry's customer experience with AI-powered recommendations
HO CHI MINH CITY, Vietnam, Sept. 5, 2024 /PRNewswire/ -- Appier
The 18th "MTR advertising The Best of the Best Awards" Winners Announced
MTR and Airport Express advertisements incorporate more creativity and digital interactive elements to enhance the impact of advertising and achieve new successes Hong Kong Disneyland's "World of Frozen – Admiralty and Central Take Over" Campaign crowned "Best of the Best – Creative" Platinum A...
Front Row Group Announces Strategic Investment from Charlesbank Capital Partners
New funding will enhance Front Row Group's ability to execute strategic growth initiatives and deliver hyper-personalized service at scale NEW YORK and BOSTON, Sept. 3, 2024 /PRNewswire/ -- Front Row Group (or the "Company"), an e-commerce agency and accelerator providing fully outsourced market...
Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth
LONDON and BOSTON, Sept. 3, 2024 /PRNewswire/ -- Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), announces its appointment of Chief Consulting OfficerMeta Karagianni, following on from a standout year of double-digit growth from its own strategic clie...
MAYBELLINE NEW YORK BRINGS BACK ITS ICONIC 90's JINGLE "MAYBE IT'S MAYBELLINE"
The most powerful sound in the makeup industry returns in a bold, new way. NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Maybelline New York, the world's leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, "Maybe It's Maybelline," with a modern spin on th...
Forrester Announces 2024 B2B Return On Integration Honoree And Program Of The Year Award Winners For Asia Pacific
Award recipients will be recognized at Forrester's B2B Summit APAC 2024 and
share how they achieved cross-functional alignment to accelerate business growth
SINGAPORE, Sept. 3, 2024 /PRNewswire/ -- Forrester
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