In 1905, Ivy Lee, a pioneer in modern public relations, he set up one of the world’s first public relations firms. By his effort, Lee advocated the principle of "telling the truth" in terms of supplying information about his clients to journalists and the publicity at that time. After more than 100 years, Public Relations is considered the most powerful position in any corporates. However, nowadays with the leading and impact dramatically by digital era especially digital marketing, social media, new tech.. the role and future of PR will be damaged and it need to be changed ?. But there is unchanged destiny of Public Relations is to build mutually beneficial relationship between organizations and audiences. Vietnam Network of PR Practitioners would like to organize and host a forum on “The future of Public Relations” . The event will gather 60 PR gurus, PR and Marcom professionals, business leaders and media sites.
