- Address : Singapore
- Date : 2020-11-17 11:00 - 2020-11-17 12:15
- Website : https://cision.zoom.com/webinar/register/WN_8upfZFLxTAyyHhtdcysY7g
As 2020 enters its final quarter, PR & communications professionals are bracing themselves for shifting paradigms in the bumpy road to 2021. As next year’s workplans are being mapped out, questions on the importance of PR in an uncertain climate may emerge.
With tighter budgets, proving the value of PR activities to management by measuring the ROI of campaigns and connecting them to business goals becomes more crucial. Securing media coverage will also be a more important and sustainable way of communicating your brand stories.
In this webinar, PR Newswire has invited three speakers to share PR and media insights to navigate the challenges ahead. A seasoned PR professional will share about the shifts in measuring the success of PR efforts in organizations. On the media front, two editors will look back on their top-performing stories of 2020 and give insights into the news topics and angles that they would be interested to cover next year.
Join this webinar to find out:
• The importance of tracking the ROI of PR efforts and how to prove PR value to management
• Shifts in metrics and methods of measuring PR success, and how they can be incorporated in your comms strategy plan for next year
• A year in review of top trending stories and key media trends of 2020
• What topics and angles are the media looking out for in Q1 2021