7th NXT CX SUMMIT SEA 2022

Demand for outsourced customer support and experience services is growing steadily in today's consumer centric market as customers are inclined towards a more personalized, relevant, proactive, and engaging experience across channels. Rising investments for deployment of advanced experience technologies towards development of enhanced Customer Experience Management (CEM) and monitoring tools are also contributing to the growth of the market.

CX investments soared at 30% despite the Covid 19 Pandemic. The biggest chunk of the CX market investments is Products which stands at 62% and service-based investments at 33.8%. BFSI, e-commerce and Retail are the biggest investors in CX Many companies consider CX as an investment than an expenditure. While bad experiences cost companies’ business, great experiences drive advocacy. Nearly 84% of consumers are open to sharing positive experiences on social networks.

7th NXT CX SEA 2022, Malaysia Summit tries to create a platform to discuss the global best practices and also reduce the pain points in a successful Customer Journey.